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Why Facebook Ads Underperform – Marketers Guide

By facebook ads

June 2017 and Facebook has touched a new milestone. The social platform now boasts of more than 2 billion active users every day and this is a population that is bigger than the demographic population of any country in the world! To set things straight, this number doesn’t even include Instagram and WhatsApp, two of Facebook’s most engaging apps. While all of this sounds amazing, it also points towards the huge opportunity that marketers have on the social platform. More than 75% of global brands actively use Facebook as a marketing platform. The average Facebook user will view more than…

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The Ultimate Guide to Facebook Ads Client Reports

By Ad Agency, Advertising, Reporting Tool

“The greatest value of data is when it forces us to notice what we never expected to see.” True that! When it comes to marketing, there are two things we know for sure. You have to do it. It costs money. Sometimes lots of money. Now, that cost might not matter so much if you’re, say, Coca-Cola who brings in little over $40 billion annually. But if you’re one of the small businesses across the world, then you probably don’t have a wealth of cash lying around to spend on marketing, which means every penny of your ad budget has…

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