Excerpts from the blog on ‘Google AdWords vs. Google AdWords Express’ by Michael Venezia of Cool Nerds Marketing. Deciding which way to advertise, either the full Google AdWords platform or Google AdWords Express, is often a daunting task for small businesses. Even large businesses are faced with advertising challenges but often have years of advertising data to look back on when calling the shots. Once a company agrees to move into the digital space, either for the first time or more aggressively, a host of new questions arises. One common question we seem to hear over and over is “what’s…
