Work smarter not harder! We drafted 250 articles for our homepage and magazine, produced 60 videos, and conducted more than 200 photo shoots! You must have seen statistics like these many times. That’s a lot and every marketing office is producing content at a rapid pace. Relevant content in the right form at the right time can be a very powerful tool, specifically for fund raising and stewardship—and ultimately for moving the needle for your institution. But are your efforts bringing results? Are they successful in connecting to your targeted audience? Are they bringing you the required traffic? All this…
