google adwords call tracking reports Archives - Marketing Agency Software | Reportgarden

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” – John Wanamaker Very true! Tell me if this story sounds familiar? Over the years, too many clients question the value of online marketing because they’re not sure whether or not it’s working. Sure, the ads were running and their phones were ringing – but how could they be sure it was digital marketing and not, say, their most recent mailer driving those leads? It’s a fair question. Even with online forms – can the customer really be certain it wasn’t direct traffic…

“A goal without a plan is just a wish”. – Antoine de Saint-Exupery True! Assume yourself to be in a situation where planning can give you the best of insights for you to improve your business. Obviously that would be of great help. Imagine you’re a local plumber who’s planning on advertising your business in the local phone book, in the newspaper, and on television. You’re interested in seeing which method is most successful, so you buy three different phone numbers (which all ring to your office phone) to use as call tracking numbers for the ads—one for your phone…