google adwords Archives - Marketing Agency Software | Reportgarden

a. bing-ads-635

10 Reasons To Encourage You Using Bing Ads In Addition To AdWords

By Adwords

Google totally dominates the search and paid advertising channels, guess this is the sole reason why most of us often overlook Bing. So even you choose Google to run your paid search campaigns? Well, I understand who doesn’t want higher quality paid traffic and more conversions. But wait, with BING you could actually lower your costs per acquisition (CPA) and increase the overall conversions. Yes, you heard me right, by using Bing Ads you can leverage on lower CPA’s and CPC’s than Google AdWords because of one simple reason – Less Competition. For those who still don’t know Bing Ads,…

Read More

Google AdWords vs. Google AdWords Express

By Ad Agency, Advertising, Adwords

Excerpts from the blog on ‘Google AdWords vs. Google AdWords Express’ by Michael Venezia of Cool Nerds Marketing. Deciding which way to advertise, either the full Google AdWords platform or Google AdWords Express, is often a daunting task for small businesses. Even large businesses are faced with advertising challenges but often have years of advertising data to look back on when calling the shots. Once a company agrees to move into the digital space, either for the first time or more aggressively, a host of new questions arises. One common question we seem to hear over and over is “what’s…

Read More