When you are a brand with a website with useful content or unique products, your website is destined to attract an audience. Even so, you must be able to hold and convert the potential customers into loyal customers. This all depends on how you choose to optimize and use these Google Analytics Metrics so that they best fit your brand and website. But out of all what does Google Analytics track? There are so many different ways that a website can increase their rates of retention and conversion. But prior to taking on the endeavour you must figure out which…
