“The goal is to turn data into information, and information into insight.” In 1910, Scottish writer and poet Andrew Lang said, “He uses statistics as a drunken man uses lampposts—for support rather than illumination.” Decades later, many modern businesses still do just that, using data to support rather than drive their decisions. Why? After all, data really is valuable only if it helps a company make better decisions. Your organization might be sitting on the world’s largest data pile, but it’s useless unless you have the means to translate it into insights that drive your business. With that in mind,…
