“… coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder…” – Ryan Holiday So there’s major confusion about where the traffic is coming from. We’re analyzing reports and it says twitter. The IT people say it’s coming from Facebook. I go over all the reports and realize it’s the classic case of incorrectly applied tags on google tag manager. The traffic is actually from Facebook. Trust the IT guys, always trust the IT guys. The fact that I majored in Computer Science comes in handy sometimes….