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google tag manager 5

Anatomy of Google Tag Manager

By Marketing, Marketing Blogs

“… coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder…” – Ryan Holiday So there’s major confusion about where the traffic is coming from. We’re analyzing reports and it says twitter. The IT people say it’s coming from Facebook. I go over all the reports and realize it’s the classic case of incorrectly applied tags on google tag manager. The traffic is actually from Facebook. Trust the IT guys, always trust the IT guys. The fact that I majored in Computer Science comes in handy sometimes….

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Installing google tag manager 4

[Infographic] 10 Steps to Installing Google Tag Manager

By Advertising, Marketing, Marketing Blogs

“We have so much data on the web, almost all of it available for free, that we dive into the data ocean hoping that magically awesome things will follow. They never do.” – Avinash Kaushik In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. That is the beauty of digital marketing. Watch…

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