PPC or Adwords is one of the best tools to enhance the flow of visitors to your site. With Adwords, it’s pretty easy to calculate that how much money your ads are costing and how many conversions are being delivered by the ads. But, unless you use Google Analytics, what happens between the click and the conversion remains a mystery. When you use the PPC campaigns to attract the potential customers to your website or landing page. Google Analytics provides the invaluable insights which exhibit that after clicking on the ad, how people are engaging with your website. It also…
