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The Single Best Way to Optimize Any PPC Campaign

By Ad Agency, Adwords, Marketing

A Guest post by John Surdakowski, CEO at Avex Designs Pay­per­click advertising is almost perfect. Set up your campaigns the right way and you can bring your best potential buyers directly to a landing page of your choosing. On social platforms, you can catch them at the perfect moment with an ad that will grab their attention. The only problem? Every click is going to cost you a little bit of money. That’s not so much of an issue if you’re earning a healthy return on investment from your ad budget. But, if it seems like your dollars are disappearing into…

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