When you are searching for a local business that will bake a cartoon themed cake or sell you flowers how do you find it? You pull up your favorite search engine for a little online research, of course! Your customers are no different! When they are in search for a service or a product, they go online to find it. According to studies, 50% of consumers who do a local search on their smartphone visit a store within a day. However, how do you compete when there are hundreds of stores out there selling the same product in the market?…
