The endgame of digital marketing is to increase profits, but not every digital marketing campaign directly leads to getting you dollars. Some campaigns bring more visitors to the blog, while others simply raise awareness of your brand – in the long run, both help to increase profits. But, what about the short-term results? The bottom line is that every marketer needs to track the success of their digital marketing campaigns both in the long and short term. Measuring the efficiency of digital marketing campaigns is a vital part of an efficient, exciting and engaging marketing strategy. But many times marketers…
