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Checklist To Build Your Custom Marketing Attribution Models

By Marketing

One of the most critical parts of marketing is determining which campaigns are driving maximum ROI (Return on Investments), but typical user behavior makes it very challenging to find a clear answer. Only when the marketers have this data is when they can meritoriously allocate their resources to acquire new customers, and strategize for future growth. This is one reason why many marketers are leveraging a new approach called – Marketing Attribution. What Is Marketing attribution? This is a practice which basically introduces a way to assign a value to every marketing channel that played a role in informing and…

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Why You Should Hire An Advertising Agency

By Advertising

Every smart business owner understands that marketing and advertising are essential for the success and growth of their company. But do you know where to start from? What if you aren’t that creative?  And what if you don’t have the time and energy to plan and implement an effective strategy? Yes, it’s challenging, hence it would not be a practical decision to do it yourself. Well, this is why advertising agency was born – they are the ones who execute advertising campaigns which are exciting, cohesive and well-thought-of and help you increase your reach to your potential customers. Advertising Agency…

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Top 8 digital marketing events you cannot miss this October!

By Digital Marketing events, Marketing

Do you want to learn how to use Google Analytics to enhance your business? Or understand the nuances of predictive analytics? If yes, then below is a comprehensive list of events happening around the world from Turkey to NYC that you must attend 1. Global Webit Congress (Oct 1-2) The first in the line this month is Global Webit Congress which will discuss various nuances of digital marketing such as Digital Advertising Stream; Metrix & Data Stream and Digital Commerce Stream etc. In each segment, the experts will further ponder upon topics such as mobile and video advertising, Ad technologies, personalized…

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