“We place so much importance on lead validation that we have deployed an entire staff dedicated to the laborious work of validating leads!” When building an online marketing strategy for lead generation, understanding the effectiveness of the campaigns you build is essential. When measuring the success, there should be an emphasis on the quality of the leads your site generates versus the quantity. When you don’t delve further than the numbers, you can be overstating your results by as much as half. “The Critical Importance of Lead Validation in Internet Marketing” study created by Straight North, indicates that about 50 percent of a company’s website leads are not…
