Many businesses face difficulty in efficiently recognizing and measuring user-actions on their websites. This is because, the digital multi-channel web creates chaotic data overload which contributes to the never ending struggle for the businesses to monitor multiple channels, analyze reports on how their marketing budget is consumed, and ultimately optimize their revenues. But how do they finally realize what is really driving the best ROI? Well, understanding “Attribution” can play a chief role in unlocking valuable data which can highlight the real information that helps in realizing what really drives the best ROI. This blog post is going to talk…
