“Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” Paid Search marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. Ads are optimized in every facet – how they appear, when they appear, to whom they appear, and so on and so forth….
