“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg Remember how research was carried out in the good old days of traditional marketing? The qualitative focus groups, in-depth interviews, polls and surveys, stopping people in the streets and asking them questions. It seems like a very tedious process if you ask me. Along came google and everything changed - thankfully so. Marketers now no longer have to move heaven and earth to find out what the customer really wants. Thanks to SEO, most of the work boils down to keyword research. Although Keyword planner provided by Google is a great tool, as a marketer you’ll need to spread your net far and wide. Many alternatives to google adwords tools - both free and paid that are at your disposal to help you make the right choice when it comes...
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