pay per click Archives - Marketing Agency Software

Guide to Ensure your first Facebook PPC Campaign Is a Successful One

By Vasu PPPC Blogs

Social media is the most integral part of our daily lives. With social networking websites on the rise, more and more advertisers prefer advertising their products over websites like Facebook, Twitter, Instagram, etc. Today Facebook flaunts a huge active user count of more than two billion as of 2017. With such a large crowd constantly using Facebook for social interaction, it has become a mainstream medium for business advertising. Facebook is an optimal site for advertising as it gives you the benefit of targeting any audience you desire with regards to age, gender, location, and interests. What is Facebook PPC?…

October 6, 2017

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PPC Reporting – 5 Pitfalls To Avoid At All Cost

By Vasu PMarketing, PPC Blogs

Pay Per Click (PPC) reports are customized reports that provide complete information about the performance of a PPC Campaign, ad group, and keywords. PPC reporting basically provide an overview of the entire campaign which includes clicks, spend, and click through rates, conversion data, quality scores, display impressions, cost per click rates and much more. Running such reports for your clients as often as possible is indispensable to develop a well-seasoned and lucrative PPC strategy. These reports truly are a treasure house of data, as it helps in optimizing the testing process and improves bidding and pricing tactics to find new…

September 13, 2017

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Ways To Read PPC Campaign Reports For Client Success

By Vasu PAdwords, Marketing

If you are a novice Google AdWords practitioner, you would know there are tons of metrics available to track and analyze your efforts towards the SEM, but tracking each and every metrics would be confusing and cumbersome. Since we all have limited bandwidth, it is effective to narrow down to some limited number of key metrics that would provide you with a proper insight into the results of your PPC campaigns. These five key metrics will give you a great overview of the adwords campaign’s performance, and tracking of these over time will provide a valuable data of your success….

September 11, 2017

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Paid Search Marketing : An Expert’s Approach

By Vasu PAd Agency, Advertising, Marketing, Marketing Blogs

“Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” Paid Search marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. Ads are optimized in every facet – how they appear, when they appear, to whom they appear, and so on and so forth….

November 29, 2016

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Best PPC Strategies : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs, PPC Blogs

“Search, a marketing method that didn’t exist a decade ago, provides one of the most efficient and inexpensive way for businesses to find leads.” Pay per click advertising is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many advertisers. This makes managing PPC accounts and creating great PPC strategies an art in itself. Our interview today is with an expert PPC Account Manager – Meet Nate Velazquez. Nate joined Seer Interactive in 2016…

November 24, 2016

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Being a PPC Specialist : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs

“The key takeaway for the rise of local based searches is that granularity is key to a successful paid search account.” Why paid search? The most important positive here is your appearance at the top of the SERPs. With organic results decreasing rapidly further down the screen, it’s vital that you appear within the top five results in order to stand a chance of click-through. If you have enough investment, PPC is the fastest way to get to the top. If you know your way around the platform, you can set up a PPC campaign in less than an…

November 23, 2016

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PPC Account Management : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs, PPC Blogs

“Never let your ads write checks that your website can’t cash.” The world of PPC Account Management is constantly changing. What’s in stock today, might already be gone by tomorrow and your rivals never rest. 99 times out of 100, paid search is a component of a business’ overall marketing strategy. It may complement traditional media or display advertising. It is also the first step of a sales cycle or lead generation campaign that has additional steps after the “conversion.” PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing…

November 17, 2016

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pay per click Archives - Marketing Agency Software | Reportgarden

Guide to Ensure your first Facebook PPC Campaign Is a Successful One

PPC Reporting – 5 Pitfalls To Avoid At All Cost

Ways To Read PPC Campaign Reports For Client Success

Paid Search Marketing : An Expert’s Approach

Best PPC Strategies : An Expert’s Approach

Being a PPC Specialist : An Expert’s Approach

PPC Account Management : An Expert’s Approach

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