PPC Advertisers Archives - Marketing Agency Software

AdWords : Audience Targeting at Campaign Level

By Vasu PAdvertising, Adwords, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Audience Targeting at Campaign Level.Know about this big time saver feature in Google AdWords. Today we bring you -the new feature rolling out for Google AdWords – Along with other marketing news about every platform from your favorite sites and blogs. Audience targeting in Google Adwords needs to be inculcated in clients reports. Read the full articles for shorts that interest you. 1. AdWords : Campaign level audience targeting now possible! What’s new ? : Starting from Thursday , all advertisers on Google AdWords now have access to Audience Targeting at the…

December 12, 2016

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Paid Search Marketing : An Expert’s Approach

By Vasu PAd Agency, Advertising, Marketing, Marketing Blogs

“Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” Paid Search marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. Ads are optimized in every facet – how they appear, when they appear, to whom they appear, and so on and so forth….

November 29, 2016

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Best PPC Strategies : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs, PPC Blogs

“Search, a marketing method that didn’t exist a decade ago, provides one of the most efficient and inexpensive way for businesses to find leads.” Pay per click advertising is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many advertisers. This makes managing PPC accounts and creating great PPC strategies an art in itself. Our interview today is with an expert PPC Account Manager – Meet Nate Velazquez. Nate joined Seer Interactive in 2016…

November 24, 2016

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Being a PPC Specialist : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs

“The key takeaway for the rise of local based searches is that granularity is key to a successful paid search account.” Why paid search? The most important positive here is your appearance at the top of the SERPs. With organic results decreasing rapidly further down the screen, it’s vital that you appear within the top five results in order to stand a chance of click-through. If you have enough investment, PPC is the fastest way to get to the top. If you know your way around the platform, you can set up a PPC campaign in less than an…

November 23, 2016

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PPC Account Management : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs, PPC Blogs

“Never let your ads write checks that your website can’t cash.” The world of PPC Account Management is constantly changing. What’s in stock today, might already be gone by tomorrow and your rivals never rest. 99 times out of 100, paid search is a component of a business’ overall marketing strategy. It may complement traditional media or display advertising. It is also the first step of a sales cycle or lead generation campaign that has additional steps after the “conversion.” PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing…

November 17, 2016

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A checklist to help you choose the right PPC Channel

By Vasu PAd Agency, Advertising, Adwords, Marketing, Marketing Blogs

Excerpts from the blog on ‘Adwords, Facebook & LinkedIn Advertising – Which is best for my business’ by Ivan Galtsov of Pixi. When it comes to marketing online, finding your ideal customer is the ultimate goal. Marketing 101 tells you that the first step is to define your target market. In a successful online campaign, this needs to be taken further – what is your ideal prospects background, dislikes, political alignment, financial situation, view of themselves? Paint your online campaign target with a broad brush, and you will see nothing but low relevancy traffic and time-wasters. Once you have defined…

November 4, 2016

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Weekly Marketing News – Sep 2016

By Vasu PAdwords, Feature Update, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Go over everything that happened in Marketing , Advertising – right from your favorite blogs over the month. In just sixty words each. No clutter. Just gist. Read the full articles for shorts that interest you. 1. Twitter Ads : Loophole for relaxed character limit What ? : Twitter announced it was beginning to officially roll out some big changes to loosen its 140-character limits. Same doesn’t apply to Twitter Ads. What No Longer Counts Toward Twitter’s 140-Character Limit ? : Media Attachments – Videos , GIFs , Images Quote Tweets &…

September 22, 2016

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60 Alternative PPC Ad Networks for Low-Cost Marketing

By Vasu PAd networks, Adwords, Marketing

Get new additional traffic over a competitor, for a fraction of the cost on Google and Bing. Successful Ad Agencies always measure their success on the value they create for their clients, on the leads and traffic they bring, while continuing to improve return on investment. A major part of their strategy includes Google AdWords and Facebook, but that is never the end. There are many other advertising networks out there, with unique offerings that can bring in quality clicks and conversions at lower costs. Leveraging these networks, experimenting with these platforms can bring in some really amazing returns! There’s…

July 28, 2015

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10 PPC Blogs That Helped My Ad Agency Survive

By Vasu PContent Marketing, Marketing, Marketing Blogs, PPC Blogs

When I first started my own Digital Ad Agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed. And like any dejected man, I just smoked, played Mortal Kombat and browsed randomly, trying to find out ‘Why?’, or rather ‘Why me?’. That was when I came across these words in a Moz blog. “You offer SEO, Web Design, and PPC. That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. What can…

June 16, 2015

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PPC Advertisers Archives - Marketing Agency Software | Reportgarden

Paid Search Marketing : An Expert’s Approach

Best PPC Strategies : An Expert’s Approach

Being a PPC Specialist : An Expert’s Approach

PPC Account Management : An Expert’s Approach

A checklist to help you choose the right PPC Channel

60 Alternative PPC Ad Networks for Low-Cost Marketing

10 PPC Blogs That Helped My Ad Agency Survive

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