PPC Blogs Archives - Marketing Agency Software

AdWords : Audience Targeting at Campaign Level

By Vasu PAdvertising, Adwords, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Audience Targeting at Campaign Level.Know about this big time saver feature in Google AdWords. Today we bring you -the new feature rolling out for Google AdWords – Along with other marketing news about every platform from your favorite sites and blogs. Audience targeting in Google Adwords needs to be inculcated in clients reports. Read the full articles for shorts that interest you. 1. AdWords : Campaign level audience targeting now possible! What’s new ? : Starting from Thursday , all advertisers on Google AdWords now have access to Audience Targeting at the…

December 12, 2016

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Paid Search Marketing : An Expert’s Approach

By Vasu PAd Agency, Advertising, Marketing, Marketing Blogs

“Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” Paid Search marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. Ads are optimized in every facet – how they appear, when they appear, to whom they appear, and so on and so forth….

November 29, 2016

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Best PPC Strategies : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs, PPC Blogs

“Search, a marketing method that didn’t exist a decade ago, provides one of the most efficient and inexpensive way for businesses to find leads.” Pay per click advertising is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many advertisers. This makes managing PPC accounts and creating great PPC strategies an art in itself. Our interview today is with an expert PPC Account Manager – Meet Nate Velazquez. Nate joined Seer Interactive in 2016…

November 24, 2016

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Being a PPC Specialist : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs

“The key takeaway for the rise of local based searches is that granularity is key to a successful paid search account.” Why paid search? The most important positive here is your appearance at the top of the SERPs. With organic results decreasing rapidly further down the screen, it’s vital that you appear within the top five results in order to stand a chance of click-through. If you have enough investment, PPC is the fastest way to get to the top. If you know your way around the platform, you can set up a PPC campaign in less than an…

November 23, 2016

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PPC Account Management : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs, PPC Blogs

“Never let your ads write checks that your website can’t cash.” The world of PPC Account Management is constantly changing. What’s in stock today, might already be gone by tomorrow and your rivals never rest. 99 times out of 100, paid search is a component of a business’ overall marketing strategy. It may complement traditional media or display advertising. It is also the first step of a sales cycle or lead generation campaign that has additional steps after the “conversion.” PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing…

November 17, 2016

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Instagram Stories : Links, Mentions & Boomerang

By Vasu PAdvertising, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Know about the newly added tools in Instagram Stories – News about the three new Instagram Stories features : User account mentions, Boomerang and links for verified accounts – Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you. 1. Instagram adds 3 new features to Stories. What ? : Instagram announced three new features for its Stories format: Boomerang integration, user account mentions, and links for verified accounts. What are the new features ? : The features include allowing links, mentions…

November 14, 2016

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Youtube Comment Section gets updated with 6 new tools!

By Vasu PFeature Update, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Know about the newly added tools in Youtube comment section – News about how sorting out your Youtube’s comments with the new tools can help improve audience engagement – Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you. 1. Youtube adds 6 new tools to it’s comment section. What’s new ? : YouTube is rolling out some new features that are designed to help increase engagement and filter out the comments in your comments section. Why this ? : Comments…

November 7, 2016

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A checklist to help you choose the right PPC Channel

By Vasu PAd Agency, Advertising, Adwords, Marketing, Marketing Blogs

Excerpts from the blog on ‘Adwords, Facebook & LinkedIn Advertising – Which is best for my business’ by Ivan Galtsov of Pixi. When it comes to marketing online, finding your ideal customer is the ultimate goal. Marketing 101 tells you that the first step is to define your target market. In a successful online campaign, this needs to be taken further – what is your ideal prospects background, dislikes, political alignment, financial situation, view of themselves? Paint your online campaign target with a broad brush, and you will see nothing but low relevancy traffic and time-wasters. Once you have defined…

November 4, 2016

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Now Google Tag Manager is “AMP”-ed up!!

By Vasu PFeature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Know about the newly released option to use Google Tag Manager on AMP Pages. Today we bring you – Updates on how Google Tag Manager gets more mobile support – Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you. 1. Google Tag Manager now enhanced with AMP Containers!! What’s new ? : Google announced that it is extending its efforts to make mobile tagging easier via Google Tag Manager with the support for Accelerated Mobile Pages (AMP). What are the…

October 27, 2016

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Google : Mobile Search more over Desktop

By Vasu PAdwords, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Today we bring you news about Google’s Mobile search index move – to split search index and emphasize its mobile-first preference – Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you. 1. Google is going to split its search index, focusing on Mobile Search!! What’s this about ? : Google announced that in the coming months, it is going to split it’s search results’ index into separate versions for mobile search and desktop. Now, mobile search will be prioritized over desktop! What…

October 19, 2016

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PPC Blogs Archives - Marketing Agency Software | Reportgarden

Paid Search Marketing : An Expert’s Approach

Best PPC Strategies : An Expert’s Approach

Being a PPC Specialist : An Expert’s Approach

PPC Account Management : An Expert’s Approach

A checklist to help you choose the right PPC Channel

Google : Mobile Search more over Desktop

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