ppc campaign Archives - Marketing Agency Software

Ways To Read PPC Campaign Reports For Client Success

By Vasu PAdwords, Marketing

If you are a novice Google AdWords practitioner, you would know there are tons of metrics available to track and analyze your efforts towards the SEM, but tracking each and every metrics would be confusing and cumbersome. Since we all have limited bandwidth, it is effective to narrow down to some limited number of key metrics that would provide you with a proper insight into the results of your PPC campaigns. These five key metrics will give you a great overview of the adwords campaign’s performance, and tracking of these over time will provide a valuable data of your success….

September 11, 2017

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Being a Social Media Coordinator : An Expert’s Approach

By Vasu PAd Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” We all know how important word of mouth is, and social networking is like word of mouth on steroids. Of course being a specialist in constantly – changing fields like Social Media and working with multiple brands in the social media marketing space is challenging. Most businesses see social media as a way to directly drive traffic to their website and force people to buy their products. Social media managers know that this is wrong. They understand that real people…

January 25, 2017

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AdWords : Audience Targeting at Campaign Level

By Vasu PAdvertising, Adwords, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Audience Targeting at Campaign Level.Know about this big time saver feature in Google AdWords. Today we bring you -the new feature rolling out for Google AdWords – Along with other marketing news about every platform from your favorite sites and blogs. Audience targeting in Google Adwords needs to be inculcated in clients reports. Read the full articles for shorts that interest you. 1. AdWords : Campaign level audience targeting now possible! What’s new ? : Starting from Thursday , all advertisers on Google AdWords now have access to Audience Targeting at the…

December 12, 2016

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Paid Search Marketing : An Expert’s Approach

By Vasu PAd Agency, Advertising, Marketing, Marketing Blogs

“Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” Paid Search marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. Ads are optimized in every facet – how they appear, when they appear, to whom they appear, and so on and so forth….

November 29, 2016

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Best PPC Strategies : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs, PPC Blogs

“Search, a marketing method that didn’t exist a decade ago, provides one of the most efficient and inexpensive way for businesses to find leads.” Pay per click advertising is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many advertisers. This makes managing PPC accounts and creating great PPC strategies an art in itself. Our interview today is with an expert PPC Account Manager – Meet Nate Velazquez. Nate joined Seer Interactive in 2016…

November 24, 2016

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Being a PPC Specialist : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs

“The key takeaway for the rise of local based searches is that granularity is key to a successful paid search account.” Why paid search? The most important positive here is your appearance at the top of the SERPs. With organic results decreasing rapidly further down the screen, it’s vital that you appear within the top five results in order to stand a chance of click-through. If you have enough investment, PPC is the fastest way to get to the top. If you know your way around the platform, you can set up a PPC campaign in less than an…

November 23, 2016

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PPC Account Management : An Expert’s Approach

By Vasu PAdvertising, Marketing, Marketing Blogs, PPC Blogs

“Never let your ads write checks that your website can’t cash.” The world of PPC Account Management is constantly changing. What’s in stock today, might already be gone by tomorrow and your rivals never rest. 99 times out of 100, paid search is a component of a business’ overall marketing strategy. It may complement traditional media or display advertising. It is also the first step of a sales cycle or lead generation campaign that has additional steps after the “conversion.” PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing…

November 17, 2016

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The Single Best Way to Optimize Any PPC Campaign

By Vasu PAd Agency, Adwords, Marketing

A Guest post by John Surdakowski, CEO at Avex Designs Payperclick advertising is almost perfect. Set up your campaigns the right way and you can bring your best potential buyers directly to a landing page of your choosing. On social platforms, you can catch them at the perfect moment with an ad that will grab their attention. The only problem? Every click is going to cost you a little bit of money. That’s not so much of an issue if you’re earning a healthy return on investment from your ad budget. But, if it seems like your dollars are disappearing into…

July 20, 2016

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ppc campaign Archives - Marketing Agency Software | Reportgarden

Ways To Read PPC Campaign Reports For Client Success

Paid Search Marketing : An Expert’s Approach

Best PPC Strategies : An Expert’s Approach

Being a PPC Specialist : An Expert’s Approach

PPC Account Management : An Expert’s Approach

The Single Best Way to Optimize Any PPC Campaign

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