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PPC Campaign

Ways To Read PPC Campaign Reports For Client Success

By Adwords, Marketing

If you are a novice Google AdWords practitioner, you would know there are tons of metrics available to track and analyze your efforts towards the SEM, but tracking each and every metrics would be confusing and cumbersome. Since we all have limited bandwidth, it is effective to narrow down to some limited number of key metrics that would provide you with a proper insight into the results of your PPC campaigns. These five key metrics will give you a great overview of the adwords campaign’s performance, and tracking of these over time will provide a valuable data of your success….

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Being a Social Media Coordinator : An Expert’s Approach

By Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” We all know how important word of mouth is, and social networking is like word of mouth on steroids. Of course being a specialist in constantly – changing fields like Social Media and working with multiple brands in the social media marketing space is challenging. Most businesses see social media as a way to directly drive traffic to their website and force people to buy their products. Social media managers know that this is wrong. They understand that real people…

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AdWords : Audience Targeting at Campaign Level

By Advertising, Adwords, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Audience Targeting at Campaign Level.Know about this big time saver feature in Google AdWords. Today we bring you -the new feature rolling out for Google AdWords –  Along with other marketing news about every platform from your favorite sites and blogs. Audience targeting in Google Adwords needs to be inculcated in clients reports. Read the full articles for shorts that interest you.   1. AdWords : Campaign level audience targeting now possible!     What’s new ? : Starting from Thursday , all advertisers on Google AdWords now have access to Audience Targeting at the…

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The Single Best Way to Optimize Any PPC Campaign

By Ad Agency, Adwords, Marketing

A Guest post by John Surdakowski, CEO at Avex Designs Pay­per­click advertising is almost perfect. Set up your campaigns the right way and you can bring your best potential buyers directly to a landing page of your choosing. On social platforms, you can catch them at the perfect moment with an ad that will grab their attention. The only problem? Every click is going to cost you a little bit of money. That’s not so much of an issue if you’re earning a healthy return on investment from your ad budget. But, if it seems like your dollars are disappearing into…

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