“Never let your ads write checks that your website can’t cash.” The world of PPC Account Management is constantly changing. What’s in stock today, might already be gone by tomorrow and your rivals never rest. 99 times out of 100, paid search is a component of a business’ overall marketing strategy. It may complement traditional media or display advertising. It is also the first step of a sales cycle or lead generation campaign that has additional steps after the “conversion.” PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing…
