‘There is no such thing as a permanent advertising success.’ – Leo Burnett True! As advertisers, we’re always trying to find new and innovative ways to showcase our products. Sometimes it isn’t just about the “look and feel” of our products, but the placement of them as well. Where can we put our products and ads so that they stand out to our customers? For example, in a grocery store, this is the equivalent to learning whether we should be placing our products on an end-cap display, up front by the register, or in a “bull’s eye zone.” With digital…
