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business intelligence

Improve Your Digital Marketing with Business Intelligence

By Ad Agency, Digital Marketing

Social media and search engine optimization are the pillars of digital marketing for both global as well as local companies. Popular social media networks like Facebook, Twitter, and Instagram are deluged with data.  More than 4.3 billion messages are posted each day on Facebook and over four million hours of videos are uploaded on YouTube daily. Digital marketers are turning to business intelligence tools to make good use of the data available on the internet. Using these tools, marketers can effortlessly analyze large volumes of data in a few minutes and convert the insights into comprehensive reports. In this article,…

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December 4, 2017
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Website SEO Report

How to Prepare Compelling Website SEO Report for Your Clients?

By SEO
I do SEO for my living. I work directly with CEOs, eCommerce Managers, and IT staff of respective businesses.  Sometimes, the person from Client-side does not have sound knowledge of SEO, while other Clients are SEO-savvy and they have questions for me. In both the cases, Clients expect frequent updates regarding SEO progress. What's going on with their Campaign? Are keyword rankings going upward? What's the traffic statistics? Is the Conversion increasing as promised earlier? Did I say promise? Yeah, whatever you've proposed to them before starting the SEO contract is the key. They'll get back to you with the same goal, every time. Although they will always be busy with their business work, they need to be updated frequently. What’ll happen if you make a shortfall in communication with them? – Anyone can predict the answer – They’ll move. And very early. One of the foremost things behind any...
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November 7, 2017
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facebook ads clients

How Do You Upsell SEO To Facebook Ads Clients

By facebook ads

Organization of all sizes is realizing the importance of online marketing, especially through search engines. People are more likely to end up on your website via a search engine than going directly to it. When you enter into the digital advertising platform, clients start with Facebook ads/PPC campaigns as it helps in creating very specific targeting options. Facebook campaigns are those where we need an investment. Results are shown only till we invest in this ad platform but when it comes to SEO, there is zero investment. It will help you get better results for a longer period of time….

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November 3, 2017
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Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t…

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October 18, 2017
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SEO Link Building – Your Ultimate Guide to Understanding its Importance

SEO Link Building – Your Ultimate Guide To Understanding Its Importance

By SEO

One of the key objectives of putting up a website is driving traffic into it. Since the birth of the internet, several strategies have been used to meet this end but only some of them have offered long-term benefits. It’s not just about you 1 minutes of fame but a continuous inflow of visitors from the web. One of the most important strategies used by SEO experts has been link building but the technique also comes forth with its own set of unique challenges. Link Building helps websites get external pages (they could be other websites, blogs, social platforms, etc)…

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October 13, 2017
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images

SEO Basics That Are Neglected By Many Professionals

By SEO

Imagine for a moment that you’re a librarian. But, you’re not a normal one – you are the librarian for every book in the world. People depend on you to look for the exact book they need. How will you do it? You need to have a proper system to manage the information. You need to know what’s inside each book and how they all relate to one and other. Your system needs to take in a lot of information and then give out the best results. I wouldn’t go and call it an easy job! Search engines like Google…

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October 10, 2017
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user experience

Can user experience actually hurt SEO?

By SEO

Since the dawn of the digital era, many answers to the enigmas of the Web have been found, and its myths have been busted. So it is no wonder that a simple question like ‘’ Can User Experience (UX) actually hurt SEO?” is now considered as a rhetorical one. Unfortunately, the fact remains that a poorly done user experience design does impact the search engine optimization. That’s why the two have a hard time collaborating, but it’s not impossible for them to coexist. If you’re still encountering this issue, all the more reason for you to read this and get…

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October 4, 2017
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4. R8uNz8u

Reduce Website Bounce Rate For Increased Conversion And Sales

By Marketing Blogs

“Website Bounce Rate” is often quoted as a problem.  But before we find a fix for it, we need to first understand what it actually means. Bounce rate is the total percentage of users who visit your website and simply exit without viewing any other webpage on your site. Whenever a visitor closes your website after visiting one sole page, a single request is directed to the Google Analytics to record that session. Bounce rate denotes the total number of such single page sessions divided by the total number of sessions. Basically, it gives the hard indication to whether your…

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September 29, 2017
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cornerstone content

How to Cornerstone Content for SEO friendliness

By SEO

Digital Marketing is vending of products and services using internet. The number of hits on client’s website gives an estimation of how many people have read about the products and services offered by them. This estimation is important for growth of client’s business and the further course of investment. Digital marketing precisely does that. Most commonly used digital marketing techniques include SEO, SEM, Content Marketing, Social Media Marketing and Social Media Optimization. According to Wikipedia, Digital media growth is estimated at 4.5 trillion online ads served annually. In this article we will encapsulate the Cornerstone content techniques for SEO (Search…

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September 27, 2017
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Create A Perfect SEO Report For Clients - 6 Essential Pointers

Create A Perfect SEO Report For Clients – 6 Essential Pointers

By SEO

SEO Report plays a key role in tracking and monitoring the key indicators of search engine optimization and online marketing success. Without these reports understanding what is working and what is not, and where to focus more efforts is totally impossible. SEO Reports in real brings together information on current performance and improvement areas from multiple sources (like Google Analytics) into one unified and easy to understand snapshot. Yes, SEO is a complicated concept, and your aim should be to make easier for your client understand. This blog explains what it takes to create perfect SEO Reports. Let’s take a…

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September 14, 2017
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