The first thing that businesses do after having set up a website is trying to achieve a higher rank on search engine result pages. Now, why is this important? Statistics suggest that most end users don’t look beyond the first page when trying to find a service. In case you have ever used a search query in Google (you must have), you will see a number of results getting displayed. Most times, it is the first few results (links) that meet your needs. Consequently, the higher a business is ranked on SERPs like Google, the better is its chance of…
