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social media analytics

Business Metrics Derived From Social Media Analytics

By Marketing

Social media was quite a novelty in the past, but today their importance is something that is no longer debated. Yes, most of the businesses have realized the true power of social media and they have accepted it as an indispensible part of their marketing and PR mix. According to Social Media Examiner’s report, marketers place very high value on social media marketing: 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing Social media is an extraordinarily effective marketing medium, but many businesses focus…

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