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business intelligence

Improve Your Digital Marketing with Business Intelligence

By Ad Agency, Digital Marketing

Social media and search engine optimization are the pillars of digital marketing for both global as well as local companies. Popular social media networks like Facebook, Twitter, and Instagram are deluged with data.  More than 4.3 billion messages are posted each day on Facebook and over four million hours of videos are uploaded on YouTube daily. Digital marketers are turning to business intelligence tools to make good use of the data available on the internet. Using these tools, marketers can effortlessly analyze large volumes of data in a few minutes and convert the insights into comprehensive reports. In this article,…

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10 Things Your Competitors Know About LinkedIn Tools

By Social Media
Don’t you think social media marketing is very hard for you in spite of being it damn interesting? Yes, it is! And top of it, a social media platform like LinkedIn is really tough to generate leads and convert them into customers. However, as they say, ‘where there is a will, there is a way’. If you are dedicatedly focusing on LinkedIn as a social media marketing platform same as your competitors who have exceled in LinkedIn marketing, you are also not far from generating sales. Same as your successful competitors, you can also have well thought, well analysed, and well implemented LinkedIn marketing strategies. To succeed in an intense competitive environment, one of the key secrets is to watch the behaviour of your competitors who you think are doing well than you. The simplest solution is to know which LinkedIn tools they use and what features they explore, how,...
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Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t…

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Marketers Biggest Concerns in Social Media Monitoring

By Marketing Blogs

Social media platforms such as Facebook, Twitter, YouTube, etc., are the pulse of the internet users furthermore are spread all over the globe. A study by Harvard researchers in 2010* indicates that you could ‘gauge the mood of the entire country by monitoring only the Twitter feeds.’ This study clearly proved that online trends are mostly global. Furthermore, they are most helpful when it comes to tweaking your online business’ performance effectively. Today, social media websites are also proving to be the place to gather useful information – for both large and small online businesses. Also for perform extensive and…

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Social Media And Brand Monitoring – 10 Free Tools You Will Love

By Product

What do you think is the key to make most of the social media? Well, it’s knowing what people are saying about you, your competitors and the market on different social media platforms. Keeping up with what different people are sharing across multiple social media platforms is often very tricky. To deal with this issue, we have formed a list of some of the best free social media and brand monitoring tools. Note nearly all these tools are free to use, but some offer paid versions too which have added features and capabilities. Let’s take a look at each one…

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Power Of Online And Social Media: Changing The Political Landscape

By Ad Agency, Marketing

Social Media has emerged as one of the most powerful platforms available on the planet for marketing, networking furthermore building social connections. Today there are billions of internet users across the globe using different social media platforms. And practically speaking these platforms have actually captured their entire imaginations. In fact, it would not be wrong to say that the extreme impact build by these internet networks is actually quite hard to mitigate. There is a lot about social media in politics which you might now know. This blog post would take you through how this platform is impacting the political…

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social media analytics

Business Metrics Derived From Social Media Analytics

By Marketing

Social media was quite a novelty in the past, but today their importance is something that is no longer debated. Yes, most of the businesses have realized the true power of social media and they have accepted it as an indispensible part of their marketing and PR mix. According to Social Media Examiner’s report, marketers place very high value on social media marketing: 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing Social media is an extraordinarily effective marketing medium, but many businesses focus…

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Social Media Coordinator 2

Being a Social Media Coordinator : An Expert’s Approach

By Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” We all know how important word of mouth is, and social networking is like word of mouth on steroids. Of course being a specialist in constantly – changing fields like Social Media and working with multiple brands in the social media marketing space is challenging. Most businesses see social media as a way to directly drive traffic to their website and force people to buy their products. Social media managers know that this is wrong. They understand that real people…

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