Web analytics provides real insights on how good a website is at achieving its goals. For business websites, it implies how well it is delivering business. Every business wants to increase their sales and decrease their marketing costs, and using web analytics is an important step to ensuring a better marketing ROI and also to bring in qualified leads to the sales funnel. How are web analytics tools becoming an important part? Image CC “The web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR) of…
