Up until a few years ago, globalization was at the center of all business strategies. Every small company wanted to make it big, and the big business houses wanted to dominate the industry. No one was leaving any stone unturned to serve its audience, attract even more, and in the end, leave a definite impact. However, the story is not the same today. Until globalization providing enormous benefits to the companies, they heeded to the concept. However, there is only so much appeal foreign products can ignite among locals of a particular region. And hence came glocalization – the practice…
