Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google: sellers only pay when shoppers click on ads. Amazon’s advertising business is growing at a rapid pace, especially as it diversifies its products across its ecosystem.
What are Amazon Ads?
How can you use ReportGarden to track your Amazon Ads account performance?
Using ReportGarden,you can connect the Amazon Ads account that you want to track the metrics for. You can get metrics like clicks, impressions and ACOS for all your ad campaigns and show the overview of the KPIs in the report.
Using ReportGarden, you can create Amazon Ads reports, Amazon Ads dashboards and automate Amazon Ads reports data using the scheduled report.
You can also combine data with other social media platforms to derive your own custom metrics.
What Amazon Ads reports metrics can you track using ReportGarden?
Using ReportGarden, you can show Amazon Ads reports KPIs in reports and dashboards to your clients. Metrics like impressions, clicks, ctr spend and ACOS can be tracked for each campaign.
Metrics can be captured and showed in dashboards and automated to be delivered to your clients through scheduled reports.
You can use the calculated metrics to create your own formulas and combine it with other metrics.
Q: Can I track metrics for all Amazon Ads in ReportGarden?
A: Yes. Once you link your Amazon Ads account, all metrics for campaigns can be tracked into ReportGarden.
Q: Can I schedule a report to generate weekly Amazon Ads KPIs?
A; Absolutely. ReportGarden has the option to completely automate your reports by scheduling a Amazon Ads report just like any other report.
Q: Can I share a Amazon Ads KPI report with my client?
A; Yes. ReportGarden allows you to share a live dashboard with Amazon Ads KPIs with your client through a white-labelled portal that can be completely customized to your requirements.
Q: Can I customize the metric names for my KPIs in Amazon Ads?
A; Yes. Every metric name in ReportGarden is customizable. You can choose to rename the metrics in a language of your choice.
Q: Can I create custom formulae using Amazon Ads metrics?
A; Yes. You can create your own formulae using Amazon Ads metrics and show them in your reports and dashboards.