Video is everywhere nowadays. Scrolling through your social newsfeed or Googling anything without seeing some autoplay video seems close to impossible. But, just because videos are on every landing page doesn’t mean they’re boosting conversions for every brand. Video is just like any other type of content: quality matters. If you aren’t careful, you could be annoying users more than delighting them — especially with video. via GIPHY Slapping a video on any landing page isn’t guaranteed to instantly boost conversions. You need to consider what type of video you’re creating, as well as how you’re presenting it. Video may…
