Reddit promotes two approaches to their advertising: Brand and Performance. Performance advertising on Reddit focuses on driving efficient ROI at scale while Brand engages key communities at scale. With Reddit ads, you can convert communities into customers, track conversions via Reddit Pixel and drive mobile app installs across key audiences through promoted posts, conversation ads and pixel retargeting.
Reddit offers five objectives: Brand Awareness and Reach, Video Views, Traffic, Conversions and App Installs.