“What do you believe to be the most important task you do on a daily basis? Why?”
Going on Facebook. Seriously. This is a key part of my job, and how I keep up to date with a lot of new content and current conversations.
“We don’t have a choice on whether we Do social media, the question is how well we DO it.”
An Interactive Media & Engagement Strategist works with marketing and communication teams that use new technologies to develop digital strategies for clients’ brands. They oversee the development of compelling digital campaigns that support and redefine branding initiatives.
Each social media network defines engagement a little bit differently based on the features and functionality of their platform. It’s important to understand how they measure engagement for you to measure the impact your social media marketing is having on your business.
Our interview today is with Media and Engagement Strategist – Meet Ellie Sheldon-Moore
Ellie started out working client-side, but decided that she wanted to be part of the process much earlier on, agency-side. When initially applying for placements, her Psychology degree pushed towards strategy rather than Account Management and this is where she started.
After about 6 months, she moved on to be an Account Executive at Don’t Panic London, followed by an Account Manager and now Media & Engagement Strategist.
Sharing some of her Media Strategies, it’s truly an honor to host Ellie Sheldon-Moore in our Agency expert interview series:
1. We would like to know a bit about your career background, and how and when you got into Digital Marketing?
I started out working client-side, but decided I wanted to be part of the process much earlier on, agency-side. When initially applying for placements, my Psychology degree pushed me towards strategy rather than Account Management and this is where I started. After about 6 months, I moved on to be an Account Executive at Don’t Panic London, followed by an Account Manager and now Media & Engagement Strategist. My current role is a step between the two in terms of team, one foot in accounts and one foot in creative, with a strategic outlook!
2. In constantly-changing fields such as social media, how do you regularly learn, update & improve your skillset?
It’s as simple as trial and error really. I keep up with all the latest updates in functionality across different platforms, and the blogs each social media site write themselves on how to improve usage. But ultimately I need to just keep trying new techniques across each to know what works best for different clients and content – not one approach fits all unfortunately! It’s also important to keep learning throughout campaigns as well – watch how things are performing on each channel, and what kind of people and sites are talking about it – adapt your strategy as you’re going along. It’s important to keep your plan fluid if the platforms you’re using are equally fluid in nature.
3. What do you believe to be the most important task you do on a daily basis? Why?
Going on Facebook. Seriously. This is a key part of my job, and how I keep up to date with a lot of new content and current conversations. There’s a lot of talk at the moment about social media being an echo chamber which, a lot of the time, is true. But it’s also the prime place to find differing opinions to your own if you really go looking. To see how people are talking about things in an organic way, to people they know and trust, is the best way to gain genuine marketing insights from the mouth of the consumer.
4. From a client relationship perspective, how do you keep things fresh?
We send clients updates and inspiration in the form of best creative of the month or an insight into the digital landscape. On the one hand we want to reassure them we are ‘ahead of the curve’ or at least in time with it, but on the other hand it’s important to keep up the offering even when a campaign isn’t live.
5. What is the one thing that sets you apart most from the competition?
I’d say the most obvious point of difference is my title. I have quite a unique role that’s reflective of the unique agency I work in. I guess I’m a floater…for want of a better word…in the sense that I contribute at several stages of the process. Whilst most campaigns are seen by a ‘strategist’ only at the beginning stages, and a ‘media strategist’ in the latter – I need to make sure I’m close to it throughout. It’s important both of these things are consistent and built into the creative from the start. The marketing strategy needs to develop along with every aspect of the campaign, from social executions to asset development to rollout plan, to capitalize on the potential for engagement with the target audience at every level.
Today we got to know a few Media Strategies to boost up your Media Engagement relationships from the expert – Ellie Sheldon-Moore. Going forward there are many more specialists that we want to chat with. We will resume our discussion with another expert in our next post.
Until then, Happy Marketing!!