The 11 Best SEO Reporting Tools Every Marketer Needs in 2025

As a marketer, finding the right SEO reporting tool can feel like an uphill battle. With 70% of marketers stating that SEO is more effective than PPC for driving sales, it’s essential to have the right tools at your disposal.

You need one that integrates seamlessly with other platforms, offers a balance between affordability and features, and provides customizable reports—all while scaling with your growing agency’s needs.

Sounds familiar?

If you're nodding your head, we’ve got you covered. Below is a handpicked list of the ten best SEO reporting tools that solve these challenges head-on.

But first, let’s cover the basics ⬇️

What is an SEO reporting tool?

An SEO reporting tool is your go-to platform for tracking all the important factors that affect your organic search engine performance. It pulls together essential data, making it easy to see how your SEO strategies are performing.

Here’s what you can expect from a top-performing SEO reporting tool:

Keyword rankings: Keep tabs on how your target keywords are performing over time with SEO ranking report software
Traffic trends: See how your organic traffic changes and figure out what’s driving visitors to your site
Backlink insights: Track new and lost backlinks and assess their quality

These tools do a great job of breaking down complex data, which helps you:

Spot patterns: identify trends in your SEO performance and figure out what’s working and do more of them
Track progress: Measure the impact of your ongoing SEO efforts
Refine strategies: Use the insights to tweak and optimize your SEO approach for better results

Here’s an example of an SEO report you can check for better understanding.

How to Choose an SEO Reporting Tool in 2025?

When selecting an SEO reporting tool, consider these essential features to ensure it meets your needs:

Data integration

Look for a tool that seamlessly integrates with multiple data sources, such as Google Analytics, Google Search Console, SEMrush, and social media platforms. This integration allows for comprehensive data aggregation and analysis.

Customizable reports

A good reporting tool should offer customizable report templates that allow you to present the data to your audience correctly. This ensures that stakeholders receive the most relevant information in a digestible format, whether it’s for an SEO audit report or a performance summary.

Automated reporting

Choose a tool that supports automated reporting to save time and ensure consistency. Automated reports can be scheduled regularly and provide up-to-date insights without manual effort.

Visual data representation

Look for features that enable easy data visualization, such as charts, graphs, and dashboards. Visual aids enhance understanding and make it easier to communicate key insights to stakeholders. This capability is essential for agencies using SEO reporting tools for agencies, as it helps present complex data in a clear and engaging manner.

User-friendly interface

A straightforward, intuitive interface is crucial for efficiency. The tool should be easy to navigate, allowing users of all technical levels to generate reports without extensive training. This ease of use is a common characteristic found in the best SEO reporting software available today.

The 11 Best SEO Reporting Tools of 2025

Let's now look at our list of the ten best SEO reporting software, which includes crucial features like real-time data tracking, customizable reporting, and seamless integration capabilities.

These tools are designed to help marketers and agencies create effective SEO ranking reports and use SEO reporting templates for clear insights. Whether you are looking for a free SEO reporting tool or a paid option for advanced features, we’ve got you covered!

1. ReportGarden

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Source

ReportGarden is the leading analytical report builder for social media, SEO, paid ads, and franchise marketing. It integrates multiple data sources and offers customizable dashboards, helping your business, agency, enterprise, or brand create reports that provide solid data and look fantastic.

What’s great about ReportGarden is that you can create and customize your SEO reports to focus on the metrics that matter most to your clients. No more wasting hours sifting through SEO data. You’ll get clear and insightful reports highlighting exactly what your clients need to see.

Key features

Create eye-catching, comprehensive reports

No more confusing Excel sheets and the hassle of manually pulling data from multiple channels. ReportGarden accurately crunches the numbers and presents them in an easy-to-understand format that looks great in the form of SEO reporting dashboards.

Diverse data sources

With over 60 data integrations, ReportGarden allows you to pull information from various platforms. Use custom widgets to analyze the specific metrics that matter to you. We cover all of these and more:

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Unified multi-channel reports:

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Get data from all your marketing channels in one insightful report. Select the channels you want to analyze and receive insights on engagement and consumer metrics. This makes it easier to create actionable plans that can enhance your online strategy.

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And if you don’t know where to start, we have 1000+ templates to help you create comprehensive social media reports, monthly reports, SEO reports, and more. Try now!

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Multiple dashboards and white label portal

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Choose from a variety of dashboards tailored to your specific needs, whether you’re tracking multi-channel brands or agency performance with whitelabel SEO reports.

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One application, multiple platforms

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ReportGarden is designed for marketers across all areas, from agencies and brands to freelancers and enterprises. Whatever your role, you’ll find tools that suit your needs.

Areas of improvement

Integration expansion: While we currently offer over 60 data integrations, we’re always listening to user feedback and exploring additional integrations with popular platforms to ensure that all marketing channels can be easily connected.

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Improve data visualization: We aim to enhance the visual aspects of our reports continually. We're working on new, intuitive graph styles and data visualization tools to make insights even clearer and more engaging.

Is there a free trial available?

Yes, we offer a free 14-day trial, allowing you to explore our features and capabilities before committing to a subscription.

Pricing plans

ReportGarden’s pricing ranges from $74 to $249 per month.

Enterprise pricing is also available upon request.

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Have any more customized requests? Reach out to us; we’re always ears for your ideas 👂

Who should use it?

ReportGarden is a great fit for digital marketers, SEO agencies, and business owners who want to simplify their reporting and visualize their data easily. It's also perfect for marketing analysts and freelancers who need to whip up comprehensive, customizable SEO reports to highlight their results.

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Here’s a review from one of our long-time users sharing why ReportGarden is the ideal choice:

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2. SurferSEO

Source: surferseo.com

SurferSEO provides a detailed breakdown of your competitors' content, including the number of words, headings, images, and links. It also shows you the keywords your competitors are targeting and provides suggestions for using them in your content.