” What is the one thing that sets you apart most from the competition?”
I pride myself on coming into each day with a positive, optimistic attitude about the day. A positive attitude reflects confidence in your work, which is reassuring to clients who often don’t fully get PR.
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”
The mission of an SEO (Search Engine Optimization) Strategist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives.
Our interview today is with a SEO Strategist – Meet Tyler Weber
Tyler is a SEO Professional in Minneapolis/St. Paul, MN. He specializes in digital marketing strategy development and inbound marketing. Google Analytics Certified and he has a background in public relations and non-profit. He takes ownership of what he says he will do. He is committed to stable values such as honesty and loyalty. He has certain core values that are unchanging.
Out of these values emerges a defined purpose for what he does. He is intrigued with the unique qualities of each person. He has a gift for figuring out how people who are different can work together productively. He can make things happen by turning thoughts into action. He tends to be a “now” person who takes things as they come while discovering the future one day at a time.
Tyler came to Snap with a background in digital marketing and sales, and now works along side clients to create and execute custom SEO strategies focused on achieving and exceeding goals. Born and raised in the Twin Cities and Google Analytics Certified since 2014, Tyler graduated from Bethel University with a BA in Organizational Communications.
Sharing some of his SEO Strategies, it’s truly an honor to host Tyler Weber in our Agency expert interview series:
1. We would like to know a bit about your career background, and how and when you got into SEO and Digital Marketing?
I started at a very small agency in 2013 as the head of marketing, so I was involved with creating content, social media, paid management, client relations and more. I loved digital marketing, but I wasn’t in a good spot, so I tried sales for a while before getting back into agency work at Snap.
2. What do you believe to be the most important task you do on a daily basis? Why?
Telling a story is crucial. Clients have a difficult time fully understanding SEO. They think things are more simple than they really are, but I’ve found that when I’m explaining the complexities of SEO, I can start explaining the minutiae details and confuse the client. Taking the data and translating it into a story that you can tell a client that is leading them to accomplishing their business goals has been crucial to making clients happy and seeing success. Also, making sure to focus on the goals and the data that supports those goals, while being willing to leave out data isn’t directly related to goals helps to tell the story.
3. What resources or influencers do you follow for staying ahead in the world of SEO?
I’ve liked watching Whiteboard Friday’s by Moz. They’re well produced and fun to watch. Backlinko is awesome because backlinks can be complex, and so knowing that Brian Dean is focused on providing info on links is really helpful. Following the right people on Twitter is a good way to keep up as well!
4. How do you survive with Google’s Love-Hate relation with Backlinks?
Staying in the know is crucial. I know that I’m not going to directly influence how Google weights the importance of backlinks, but knowing what backlink efforts have been tested to work, and anticipating the trend and direction keeps link acquisition fun and interesting.
5. What are your favourite SEO tools, and why?
Ahrefs is a tool that I frequently use in order to supplement data found in analytics. It helps to fill in the gaps and answer why things like traffic, conversions changed. I utilize Megalytic for reporting and it is a good tool to create pretty pictures.
6. How do you think SEO will evolve in the coming years?
The way that people search is evolving. There are a lot more voice searches. Search engines are gathering data that allow them to anticipate the search being conducted. And companies are investing into SEO making search results more competitive.
I think keywords will continue to become less important, and algorithms will be capable of understanding search intent, which means that quality information will continue to be more important than keyword targeting.
7. What’s your favorite method to build links to your site?
We do a significant amount of guest posting, so identifying authoritative websites within the right industry, then working through the process of setting up an opportunity to publish a quality article can take some time, but we are constantly learning and refining the process and approach.
8. Share with us your biggest SEO achievement and how you did it. For what competitive keywords have you ranked high and what techniques you used?
My favorite was seeing a client that manufactures roller skates go from position 40 to position 5 for ‘roller skates’ within 30 days. This started with improving site content, technical aspects of the site, and then we were able to get a backlink to the site, which is what catapulted the client 35 positions onto page one.
9. What is the best SEO tip you give for your clients and our audience?
Pursue whatever it takes to understand the value of SEO. If you plan on being in business in 2-5 years and you’re not investing in optimizing your website for organic search, you’re doing it wrong. SEO is the “long play” when it comes to digital marketing, but the benefits, when done correctly, are lasting.
Today we got to know a few SEO strategies to boost up your business from the expert – Tyler Weber. Going forward there are many more specialists that we want to chat with. We will resume our discussion with another expert in our next post.
Until then, Happy Marketing!!