“What’s the most important advice you would give to your clients ?”
To always ensure you have buy-in on strategy from stakeholders outside your department prior to execution. When results start coming in, you want to ensure they directly correlate to agreed upon Key Performance Indictors (KPIs).
“Public Relations are a key component of any operation in this day of instant communication and rightly inquisitive citizens.”
Most business executives dub Digital PR as ‘free advertising.’ This could not be farther from the truth. It neither is advertising, nor is free. As a matter of fact, it may be costly, VERY costly, depending upon how it is used, because it’s a time consuming and labor intensive process. Still while it almost is cliché; today, PR may make the claim that it’ll give your business the best return for its marketing budget. PR experts opportunistically think and evaluate ‘what is news worthy’ concerning your business with a keen eye, making it a very tough job to go for.
Our interview today is with one such Expert who has excelled in handling great PR strategies – Meet Leigh Daniels
As a Senior PR Account Executive, with years of both practical and strategic knowledge under her belt, Leigh is in tune with how to use both effectively to achieve core business aims, both on time, and on budget. In her current role as a Senior Account Executive at Max Borges Agency, she is a great asset to this agency.
Passionate about her role in establishing mutually satisfying relationships and securing business leads, Leigh Daniels is an all-round talker, communicator and advocate of the benefits of modern digital marketing technologies.
Sharing her tips on building great PR , it’s truly an honor to host Leigh Daniels in our Agency expert interview series:
1. What do you believe your strongest tactical and/or client relation skill is? Why?
Throughout my career, I’ve developed a strong skillset in corporate communications and thought leadership. I excel at working with c-suite executives to draw out points of view that allow them to take a unique position on a white space within their industry. I enjoy leveraging thought leadership tactics such as bylines and speaking opportunities help humanize the leadership behind corporations while also taking a leading stake in the industry.
2. What’s a “life lesson” you’ve learned that has stuck with you throughout your career? Why?
Once upon a time I had a manager who told me “Don’t come to me with problems. Come to me with solutions.” It’s something that has stuck with me to this day and I believe is a reason I’ve seen rapid success in my career. Rather than throwing my hands in the air when I was faced with adversity, I was challenged to think through solutions to the problem at hand.
Now whenever I have a problem that I’d like to work through with a colleague or a boss, I always make sure to have a strong recommendation for moving forward.
3. Have you ever had to break up with a client? How, specifically, did you handle the situation (ending things)?
Early on in my career, I recall a time when our account team had to part ways with one of our clients because we were bringing in a massive piece of business that would be a direct, albiet, much larger, competitor. Lucky for our team, the client was understanding and had planned to re-budget things in the coming year, which would significantly decrease our retainer regardless. Transparency was key during this time, as we were respected business partners and simply had to have an honest conversation about what was best for their business and ours. They continued to refer business our way in the years to come.
4. Are there warning signs about a client relationship falling apart that you recognize now? What is your best advice if you feel a client relationship fracturing?
Some of the warning signs I’ve experienced from a faltering client relationship include a shutdown of communication or tension between the account team and client contact. We’re in the business of client relations and strategic communication and therefore, communication is king.
Establishing an open, two-way channel of feedback from the onset on the relationship is key in driving the success of a partnership. It’s important to recalibrate the relationship every quarter or so to ensure that you and your clients are still on the same page in terms of strategy, desired results and pain points.
5. What is the most important piece of advice you would give to your clients?
My best piece of advice to my clients is to always ensure you have buy-in on strategy from stakeholders outside your department prior to execution. When results start coming in, you want to ensure they directly correlate to agreed upon Key Performance Indictors (KPIs) that are not only hitting marketing and communications goals, but also overall business goals.
6.How do you personally organize and prioritize your efforts?
I’m old school when it comes to organizing and prioritizing. I have a journal where I write out each list of action items for each client and I cross them off as I go. If things are especially chaotic one week, I will block off my calendar in 30 minute increments and label those “meetings” as the item I need to cross of next. It keeps me on schedule and honest with my priorities.
7.What do you believe has been your greatest career accomplishment? Why?
My biggest career accomplishment has been the journey itself. I started my career at Edelman Dallas three days after graduation. There, I developed a strong B2B and Corporate Communications skillset in technology and healthcare. When I felt comfortable and invaluable to the Edelman network, I requested to transfer to the Orlando office where I knew I could focus on healthcare, which was an area I wanted to further explore. I was then presented with an opportunity to lead B2B and Corporate Communications at Max Borges Agency in Miami and so I once again moved.
I consider my journey a career accomplishment because I’ve proven to myself that I am willing to take risks and make moves for the right opportunity. So far, it’s paid off big time.
Well, now we know how PR gives the whole world a better understanding of how an organization / a business .
This is just the start of our Expert interview series , and there are many more that we want to chat with. We will resume our discussion with another expert next week.
Until then, Happy Marketing!!