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Google AMP carousels are multiplying !! Know more about the latest updates of Google AMP. Today we bring you the latest updates on Google. Along with other marketing news about every platform from your favorite sites and blogs.
Read the full article for shorts that interest you.
1. Google AMP carousels are multiplying:
What’s this about? : The growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
What did I miss?: Google has launched a new type of AMP rich card carousel in mobile search results in addition to the Top Stories carousel we’re used to seeing. Single-source AMP carousels are most likely to appear in results for popular queries, particularly for news stories.
Does the publisher always gets a carousel? : Google appears to be invoking the single-source AMP carousel when a publisher offers multiple AMP results with high relevance to the search term. However, there’s no guarantee a publisher will get a carousel for a particular query, even if they have numerous relevant results. The “when” and “why” of the single-source carousel is a mystery.
What’s the benefit of AMP enabled publisher? : Single sourced rich card carousels are a bonus to AMP enabled publishers. Unlike the Top Stories carousel, where publishers compete for the coveted first and second spots, the entire single-source carousel and subsequent viewer experience belong to one publisher.
What does AMP provides? : AMP rich cards offer a high-impact showcase that helps publishers stand out against their competition, with better opportunity for onward engagement than a plain text link. Even a modest rate of horizontal scrolling in the single-source carousel is icing on the cake for the publisher.
Takeaways: Google still shows non-AMP content at the top of mobile results when that content is the most relevant while at the same time highlighting AMP results and inviting users to engage with AMP rich cards.Meanwhile, the expanded flow of audience to AMP content will provide Google with additional engagement data to inform future user interfaces and enhancements.
2. Facebook releases new report on mobile shopping trends and expectation:
What’s this about? : Facebook has released a new report looking at the latest mobile commerce trends, and how they’re increasing consumer expectation.
What else? : Adding further support to this, Facebook’s also provided a new set of mobile consumption stats, raising some additional, important considerations for your marketing strategy.
- Shopping Intent: Facebook notes that due to the ‘always on’ nature of mobile devices, more and more people are using that capacity to research products, compare prices and check availability on the go. According to a research, 38% of retail shoppers are looking to do even more shopping on their smartphone than they already do.
- Free time: This is an important consideration to keep in mind when trying to reach consumers via mobile campaigns. According to Facebook’s data, mobile conversions rise significantly and desktop conversions fall when people are in transit and into the evening.
- Shortening the path to purchase: Facebook’s data also shows that people who see an ecommerce or retail ad on mobile convert faster than those who see the same on desktop. Facebook also found people take less time to look around on mobile before making a purchase.
Takeaways: Such findings may seem relatively small, but what they do underline is that the immediacy of mobile is making people more impatient. Mobile enables us to get more things done anywhere, anytime and as such, it raises consumer expectation on what they can get done faster.
3. YouTube gains access to Google account data for ad targeting:
What’s this about? : YouTube is working on new measurement solution to improve cross-screen measurement that means Google account data can now be used for ad targeting and measurement across search and YouTube.
Why now? : The changes come as over 50 percent of YouTube views now happen on mobile.
More inputs? :
- Ads on YouTube will now be able to use data such as demographic and search behavior information from users signed-into Google.
- It is expanding ways in which Customer Match targeting can be used on YouTube.
- With the ad targeting getting fused when a user opts to mute ads from an advertiser in Google search, the ads will also be muted in YouTube as well.
- Google will be relying more on signed-in user IDs and mobile identifiers.
- Google is aiming to streamline YouTube measurement across screens, including televisions.
- It will be working on a cloud-based measurement solution with collaboration with 3rd party vendors.
Takeaways: With this new solution, advertisers will have access to more detailed insights from their YouTube campaigns across devices, so they can better understand the impact of their campaigns on their highest-value customers.
That’s all for today. Happy Marketing ? ?!!