Yandex.Metrica

“Data! Data! Data! I can’t make bricks without clay!”  – Sir Arthur Conan Doyle

Sir Conan Doyle’s famous fictional detective, Sherlock Holmes, couldn’t form any theories or draw any conclusions until he had sufficient data. Data is the basic building block of everything we do in analytics: the reports we build, the analyses we perform, the decisions we influence, and the optimizations we derive. When you’re battling for a competitive advantage in business, analytics data can be equally important to your success.

Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself, would be bad enough, but I was faced with taking the data that was available (about eight months worth) and figuring out what the top pages were and what keywords brought those visitors in through Google’s organic listings.

No problem, right?

That’s what I thought, too – until I started diving down into Google Analytics standard data sets and realized that what I needed to see just wasn’t there.

The only related metrics I was able to view were page views. Those are a far cry from visitor numbers, so I learned that one way you circumvent this is through Google Analytics reporting.

True..!!

Information is power, but insights reign supreme—and Google Analytics bridges the vast gap between the two. Effective reporting provides the broader base of business users with an important lens into the performance of the business. Google Analytics reiterates the greatest advantage of digital marketing: that the value of every dollar you invest online in your brand can be tracked to the very last penny. Google Analytics client reports allow you to track and analyze the behavior of every user that happens upon your website with background stories of where they came from and informed forecasts of where they’re going from there.

With that in mind, here are some important Google Analytics reports that can help mold your data into actionable insights. Tie on your apron, grab a pen to write down the key ingredients that form an integral part of the Analytics report. And follow along as I walk you through various kinds of automated Google Analytics client reports and the valuable insights they offer about the performance of a website.

Find the infographic on the various Google Analytics Custom Reports here.

Before delving into Google Analytics client reports, let’s look at various key ingredients that form the core of the report. Those includes :

  • Metrics
  • Segmentation
  • Dimensions
  • Filters

 

I. Metrics

“A Metric is a quantifiable measure that is used to track and assess the status of a specific business process.”

 To measure your Website’s performance, your primary focus should be on KPIs that are vital to reaching your website’s goal. When using Google Analytics or any other analytics tool, you will see dozens of reports showing various data. How do you know which KPIs are important for your website?

 

 

 

Let’s look at some of the most common KPIs and how they are used to measure your website’s progress toward various objectives.

 

 

A. Acquisition – Behavior – Conversion (ABC)

Google Analytics clusters data and reports based on ABC‘s:

Acquisition

Behavior and

Conversions.

 

 

B. Why ABC’s Are the Most Important Metrics?

We described the importance of measuring KPIs that are vital in achieving your website’s SMART business objectives. Regardless of your website’s specific objectives, measuring the Acquisition – Behavior – Conversion (ABC) cycle will be crucial to reaching them, and here is why:

 

 

  • Acquisition measures traffic to your website and tells you how your website acquires visitors.
  • Behavior tells you how effective your website is at engaging visitors; it also points out what pages they view and the actions they take on the website
  • Conversion tracks the effectiveness of your website in persuading website visitors to take a desirable action.

A conversion is the completion of an activity on your website that is important to your business’ success. Tracking conversions will ultimately measure your website’s overall business performance.

“Conversion” is typically the most important metric for showing whether or not your website is on track for meeting your SMART business objectives. Conversions usually refer to sales (checkouts), leads (in the form of completed Contact Us forms), user registrations, and other actions users take that measure your website’s effectiveness in persuading them to take the desired action. 

1. Acquisition Metrics

Without traffic, your website is dead weight in the digital space. Regardless of the level of effectiveness your website has, it cannot fulfill its mission if there aren’t any visitors. This is why you must track the following Acquisition KPIs:

  • Sessions & Users
  • %New Sessions
  • New Sessions

Sessions & Users

“Usually, the more the number of sessions, the greater is the popularity of a website.”

In simplest terms, sessions give the number of times users have stayed on a website (for a specific amount of time).

Google Analytics records sessions based on two factors: time and “campaigns,” which consist of different traffic sources, such as search engines, referring sites, or other tracked URLs.

A visitor can leave your site, return, and still be in the same session. However, if a user is inactive on your site for 30 minutes or more, then returns, Google Analytics records that as a new session — something it calls “time-based expiration.”

Campaign-based expirations occur when a user enters your site via one source — a search engine, for example — then leaves and returns via another source. Each time a user’s campaign source changes, Google Analytics opens a new session.

Increasing the number of sessions for your website is important. However, there is a catch. Since a single user can have multiple sessions for a website, the total number of sessions can increase even with a decrease in the number of individual users.

Along with tracking sessions for your website, you should also look at the number of individual users contributing those sessions.

Users measure the number of unique visitors to your website. It includes both new and returning visitors. These unique visitors account for the total number of sessions. While your website sessions are increasing, make sure that the users  are also growing.

Both Users and Sessions show how effective your marketing is in generating traffic by bringing people to the website. You want the traffic to your website to be consistent and increasing over time. A large amount of traffic can always be converted into leads, sales or other forms of revenue.

%New Sessions

“An average percentage of first time visits on your site.”

New Sessions (%) estimates the percentage of first-time visits. It is the ratio of unique visitors to returning visitors. You have to look at this number in the context of what is happening and what you are trying to accomplish. A high percentage of new users is a reflection of how well your advertising and marketing draws in new potential customers. However, a high percentage may also represent a substantial base of one-time visitors which could mean you are not building a loyal following or generating residual traffic to your website.

However, this is an important KPI to for measuring the ‘stickiness’ of your site, or whether your site is worthy of multiple visits from users.

New Sessions

New Sessions is the number of first-time visits (people who had never visited your site before).

2. Behavior Metrics

Behaviors are best thought of as a path toward a goal. Behavior KPIs inform you of users’ behaviors on your website. This insight is crucial to ensuring optimal user experience and improving it over time in order to maximize conversions. Following are a few basic behavior KPIs you should track:

  • Bounce Rate
  • Pages per Sessions
  • Average Session Duration

Bounce Rate

“When your ad copies relate well with landing pages, your bounce rate shrinks.”

 

 

Bounce Rate is a metric that shows the percentage of single-page visits (i.e., people who leave the website quickly after visiting only the first page). These users didn’t proceed anywhere from the landing page. A low bounce rate is a signal that your site is engaging and retaining users. If you have a high bounce rate, it usually means one of two things:

  1. Your website is ineffective in capturing and engaging visitors. It is not user-centric or user-friendly. This can also mean there’s a “turn off” that causes a visitor to lose interest.
  2. Your website is attracting the wrong audience. Your visitors may be seeking something else and they abandon your site when they realize it is not exactly what they want.

Bounce rate can tell you whether your online campaigns are working fine or not. If there is a high bounce rate for traffic coming through search ads, there is possibly a disconnect between the ad copy and the web page it leads to. To reduce bounce rate on your web pages, you can incorporate more links (or more pertaining links) to other web pages. A blog, for example, can include “related posts” link to its pages and reduce bounce.

Pages per Session

“An average of the number of pages viewed during a visit to your site.” 

Pages per Session shows the average number of pages viewed during a session. It counts multiple views of a single page. More pages / session means users are engaging with your site by delving into more pages.

Pages/Session can help determine how well the visitor flows through your content, from one page to another. The closer your Pages/Session is to the number one, the less likely visitors are proceeding along the path to conversion. Ideally, your Pages/Session would be close to the number of pages required to complete a conversion.

Average Session Duration

“The average length of all site visits combined.”

Average Session Duration reveals the length of time that users are spending on your site in hours, minutes, and seconds. If you’re seeing short session duration, you’ll probably see a high bounce rate as well. Greater session duration means more time spent interacting with site content. The more relevant your site is to the visitor, the longer the average session duration will be since a visitor will spend more time accessing information that interests him.

Alongside bounce rate and pages per session, average session duration contributes to the user engagement story by illustrating how long users stay on your site. At the site level, it’s a helpful metric for indicating engagement the true value of your site content.

 

3. Conversion Metrics

Once your Goals are set, Google Analytics will start recording data each time a Goal conversion happens. Note that Analytics will show conversions only from the moment you set up Goals tracking, not before.

Once data is received, you will see a number of Goals reports. Let’s look at some basic conversion KPIs you will see across Google Analytics reports.

  • Goal Conversion Rate
  • Goal Completions
  • Goal Value

Goal Conversion Rate

“The quantifiable measurement of expected or desired site outcomes reported as goal completions and conversion rate.”

Goal Conversion Rate shows the percentage of visits that resulted in a conversion as defined by the Goal. If we were to single out one KPI (Key Performance Indicator) for measuring the effectiveness of your website, this would be it. In many cases, there is no better indicator to gauge your website’s effectiveness than its conversion rate. All steps taken from this point on should be focused on maximizing this conversion rate.

Simply put, if the conversion rate is high, and you’re bringing in more quality traffic, you will reach your business objectives faster. On the other hand, if the conversion rate is low, it doesn’t matter how much traffic you’re bringing in – your website is ineffectively engaging visitors which means you are wasting time and money. You want this number to be high and increase over time, as a result of ongoing website improvements and marketing efforts.

 

 

Goal Completions

“Goal Completions show the total number of conversions.”

Conversion rate measures the effectiveness and the number of conversions measures the impact on your business. As quality traffic to the website grows, a healthy conversion rate should translate to results in sales, leads, subscriptions, registrations or any other action you consider to be a conversion.

Other examples of conversion indicators for your website could be liking or sharing a post on social media or viewing an embedded video. This measures the action and not the loading of a specific page. Goals in Google Analytics can also be used to track: visit duration (i.e., at least 10 minutes of interaction), the number of pages per visit (reading at least five articles) or events (videos, plays or social recommendations). Google Analytics allows the setup of up to 20 goals, so you can assign goals to anything on your website with a measurable impact.

 

 

Goal Value

“Goal value is the sum of all goal values for all goals.”

Goal Value shows the monetary value of conversions. If Goal Completion measures the quantity, Goal Value measures the quality.

You can assign Goals a monetary value, so you can actually see the worth of each conversion to your business (i.e., you can see your total sales numbers). Because this setup includes additional programming, you may want to ask your website developer to pass order information to Google Analytics so it can capture the exact value of each order. You can also track actions like average order values, total amounts sold, purchasing trends, most popular categories or top selling items.

You can also assign arbitrary numbers to goals ($1 for subscribing to a mailing list and $5 for completing a Contact Us form). By giving each goal a dollar value, you can prioritize. For example, if you believe that leads that originate from LinkedIn are twice as valuable as those from Facebook, set the dollar amounts accordingly.

 

 

 

II. Dimensions

“A dimension is the attribute of visitors to your website.”

Dimensions are ways to view and segment qualitative data in Google Analytics, used in tandem with metrics. Dimensions are on default visible as rows in Google Analytics and they can be seen as a set of characteristics of a group of visitors on your site. 

Dimensions describe the data

They are the labels in the rows of your reports. Think of a dimension as describing the “what,” as in “what keyword did they use” or “what city is the visitor from” or “what pages were viewed.” Three examples: landing page, device type, and language.

For example, let’s say a man aged between 25-34 from ‘London’ visited your website after clicking on an organic search listing on Google which he found by searching for the keyword ‘attribution modeling’.

Let us also assume that he visited your website via a chrome browser which is installed on a desktop computer which runs windows.

Now following are the attributes of the visitor to your website along with their values:

Gender – male

Age – 25-34

City – London

Source / Medium – Google / Organic

Keyword – Attribution Modeling

Browser – Chrome

Device Category – desktop

Operating System – Windows

Here,

Gender, Age, City, Source /Medium, Keyword, Browser, Device Category and Operating System are all labeled as dimensions in Google Analytics because they are the characteristics of your website users.

Simply put, a dimension represents a reference information about something that can be measurable. In other words, a Google Analytics dimension is a given descriptive attribute or characteristic to a certain object that can have many different values or percentages.

Important dimensions to monitor

Understanding the bigger picture requires looking at data through a variety of lenses.

  • User Type: This Dimension declares whether a particular user is new or returning, and is especially useful for judging the success of advertising campaigns and site stickiness.
  • Source: Tells from where your traffic is coming from. Monitoring acquisition sources are crucial and can be further expanded on with the Source/Medium dimension.
  • Geo Network: Understanding where users live can have a genuine impact on marketing and product development strategies.

Furthermore, Dimensions can be used to trace the route that customers use to move through the site. Understanding the path a customer takes to get to the product they want helps explain how easy the site is to navigate, which pages are most effective at converting users into paying customers, and which pages aren’t performing well enough to be worth keeping.

 

 

III. Segmentation

“Isolate and examine subsets of your data.”

Segmentation is perhaps one of the most effective tools at our disposal. The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.

Segmentation is essentially dividing a large amount of data (i.e. everything in Google Analytics) into smaller units that are easier to digest and analyze. Overall metrics and results are nice to know but don’t drive the business insights that lead to exponential growth.

More useful insights can be derived from applying segments to your Google Analytics data.

You have the option to segment on:

  • Demographics: age, gender, and other demographical factors
  • Technology: browser, screen resolution, mobile device, and other technological factors
  • Behavior: # of sessions, transactions per user/visit/hit, all related to particular behavior
  • Traffic Sources: segment sessions or users on specific campaign parameters

If you apply these segments while browsing through your Google Analytics reports, you will get a lot more value out of your data.

 

IV. Filters

“A search that you can do on your campaign data to restrict the type of data that you see in your tables and charts.”

In Google Analytics, Filters are used to include an only specific subset of traffic, exclude unwanted data, or to search and replace certain pieces of information.

Filters help you to manage what kind of data flows through to your Google Analytics report. They give you the flexibility to modify the data that is being collected in each of your views (profiles). They eliminate dirt and debris until all you’re left with is gold, or in this case more accurate results.

Why is filtering your data important?

With unfiltered, or raw, data you won’t get an accurate view of how your site is performing. By using filters, you can see a more accurate picture of how well your site is functioning.

 

V. Google Analytics Client Reports

 

Google Analytics Reports can deliver great insights that can help your clients optimize their online business in a smart way.

Your Analytics Report Card will contain various crucial reports. Let’s delve into each of Google Analytics client reports in detail :

A. Website Performance Report

Why is the Website Performance Report important?

The Google Analytics Website Performance report gives you a holistic view of your goal data. It gives you insights into how well you are converting your users, whilst identifying where a user is more likely to make a goal completion. It helps you identify which goals perform, and which do not in a single place.

What does the Website Performance Report show?

The Overview report gives you the big picture in terms of what’s happening on your website at any given moment. You’ll see how many visitors are currently on your website, what pages they are spending time on, the top overall traffic sources, your top social traffic sources and what country your active users reside in.

Generating a Website Performance Report can be made a lot easier with ReportGarden

If you really want to succeed, you’ll need to regularly review and refine your website performance. With just a simple drag and drop of the overview widget, ReportGarden, a PPC & Analytics Reporting Tool lets you automate your work and also bubbles up important insights about your campaign. You can try the tool for freeIt helps you view your entire Website Performance Report with detailed analysis. This includes KPIs with trend indicators to help you assess site performance.

 

 

B. Sessions Report

Why is the Sessions Report important?

The concept of a session in Google Analytics is important to understand because many features, reports, and metrics depend on how Analytics calculates sessions. The Sessions report in Google Analytics is crucial as it helps in understanding the sessions data.

What does the Sessions Report show?

Sessions report helps you gauge if individuals are truly interacting with your website. Since a session times out, “passive” visitors won’t distort data. For example, visitors who keep your website open in a separate tab and continue browsing elsewhere won’t be counted past the 30-minute session marker.

Generating a Sessions Report can be made a lot easier with ReportGarden

A session is a group of hits recorded for a user in a given time period. The same user can generate one or more sessions from any medium or can leave midway through the session. In such situations, it can become a tedious job to track and analyze all the sessions data. ReportGarden’s Sessions report makes your work easy with an organized breakdown of your sessions information based on the following :

  • Visitor Sessions
  • Session Duration
  • Organic Sessions
  • Sessions from Mediums

 

Dimension : Time

 

 

Dimension : Time

 

Some key metrics to look for are :

SessionsIt gives the number of times users have stayed on a website

Organic Searches : The number of organic searches that happened within a session.

 

C. Traffic Sources Report

Why is the Traffic Sources Report important?

Knowing where a site’s traffic is coming from and whether the source fluctuates from month-to-month is important for decision makers. The Traffic Sources report helps you visualize which traffic sources are generating the most traffic. Within this report, you can see the detailed breakdown into how many visits your site received from each source in the selected time period.

What does the Traffic Sources Report show?

The Traffic Sources report will tell you the places that your website traffic is originating from. It includes sources like “Google”, “Bing”, “direct”, and “Yahoo”.

Generating a Traffic Sources Report can be made a lot easier with ReportGarden

The best way to track your success as a website is by comparing your traffic over time. The most important thing is to pay attention to the relevant source of traffic. ReportGarden highlights the important sources of traffic that are coming to your site with a few simple clicks. This will help you to constantly adjust your strategies to increase your numbers both in terms of absolute numbers and conversions.

 

Dimension : Source

 

 

Dimension : Source

 

Some key metrics to look for are :

UsersIt measures the number of unique visitors to the website.

SessionsIt gives the number of times users have stayed on a website

Bounce RateIt shows the percentage of single-page visits

Average Session DurationIt reveals the length of time that users are spending on your site in hours, minutes, and seconds.

 

D. Traffic Medium Report

Why is the Traffic Medium Report important?

The Traffic Medium Report is arguably the most valuable report in Google Analytics. It can help you determine, at a quick glance, where the bulk of your traffic is coming from and if/how valuable that traffic can be to the business.

What does the Traffic Medium Report show?

You can use the Medium report  to see what percentage each major traffic source makes up for your website. This helps in identifying the major players before analyzing them in more depth through other reports.

Not only does this report compare all of your marketing channels in one view, it condenses them to the highest level so you can see them in one place.

Generating a Traffic Medium Report can be made a lot easier with ReportGarden

ReportGarden’s Medium Report is very important to understanding the overall picture of how people are getting to your website or the traffic your website is getting. With this report, ReportGarden helps you to analyze how that traffic is valuable to your business by segregating them in terms of

  • Direct
  • Organic
  • Referral
  • Paid
  • None

 

Dimension : Medium

 

 

Dimension : Medium

 

Some key metrics to look for are :

SessionsIt gives the number of times users have stayed on a website

 

E. User Browsers Report

Why is the Browsers Report important?

Getting a full picture of your website’s performance includes analyzing what browsers people are using.  Browsers Report helps you understand where people are coming from (paid search, organic search, etc.) and the distribution of channels by the browser.

What does the Browsers Report show?

Within this report, you can look not only at overall traffic volume but also at engagement and conversion performance. Continue to monitor Browsers report to see what changes over time. When you notice dramatic changes or differences, you’ll know to dig further and find potential reasons for performance shifts.

Generating a Browsers Report can be made a lot easier with ReportGarden

Browser Performance report acts a guide in deciding the right browser for your website. ReportGarden fetches you the performance analysis of various browsers with a single click.  Based on the data breakdowns from ReportGarden, you can bid  more heavily on visitors from those browsers performing better in your campaigns. These granular data investigations provide key findings to share with your clients when explaining results from their digital marketing campaigns.

 

Dimension : Browsers

 

 

Dimension : Browsers

 

Some key metrics to look for are :

UsersIt measures the number of unique visitors to the website.

Bounce RateIt shows the percentage of single-page visits

Average Session DurationIt reveals the length of time that users are spending on your site in hours, minutes, and seconds.

Exit RateIt shows the percentage of visitors that land on a web page and leave.

 

F. Mobile Overview and Devices Report

Why is the Mobile Overview and Devices Report important?

This report provides a breakdown of your total site traffic by device type(desktop vs. mobile vs. tablet) used over a defined period of time. The top most advantage of analyzing this report is that we can identify the possible issues in the responsiveness of website. You may not be knowing how the website is appearing in different devices. With this report, you can see all the device categories that contributed visits to your website.

What do the Mobile Overview and Device Report show?

The Mobile Overview and Devices report allow you to see the types of devices visitors have used to access your website. As the number of mobile internet users is increasing rapidly, it is very beneficial to analyze the device details.

Desktop: Includes the details of desktops, notebooks, and laptops visitors have used.

Mobile: Covers the details of visits that have used smartphones.

Tablets: Includes the details of tablet devices such as iPads, Galaxy tabs etc.

The ‘Devices Report’ shows you the details of specific devices which the visitors have used.

Usage example 1:

If you see that for a particular device category, the bounce rate is very high, say more than 80%, whereas the rate for other devices is under 50%, there is undoubtedly an issue with the website appearance in that device.

Usage example 2:

When modifying the website to a new design or when adding new functionality to the website, you need to make sure that the new version is compatible with all the devices from which the website is currently getting traffic. By checking this report, you can minimize the number of bugs that may affect the website functionality in particular devices.

You can also see how differently/similarly users across various devices are converting – maybe you’ll glean insights into how differently people are converting on various devices and can more easily delve into why.

Generating a Mobile Overview and Devices Report can be made a lot easier with ReportGarden

This report from ReportGarden helps you compare performance differences between visitors using a desktop, tablet, and mobile devices. With these insights, you can pay close attention to how well each type of traffic converts into accomplishing your site’s goals.

 

Dimension : Device

 

 

Dimension : Device

 

Some key metrics to look for are :

SessionsIt gives the number of times users have stayed on a website

UsersIt measures the number of unique visitors to the website.

Bounce RateIt shows the percentage of single-page visits

Average Session DurationIt reveals the length of time that users are spending on your site in hours, minutes, and seconds.

Exit RateIt shows the percentage of visitors that land on a web page and leave

 

G. Geo-Performance Report

Why is the Geo-Performance Report important?

Understanding your customers — including their preferences and opinions — is an important part of marketing. One helpful indicator of customer behavior is location, because where one lives can have a profound effect on what one buys and how one shops.

What does the Geo-Performance Report show?

Geo-Performance Report presents very detailed location-specific demographic information about site visitors. This creates opportunities for marketers to better understand customers and, perhaps, make improvements to site content, merchandising, and advertising. Even social media marketing efforts may be improved with location data.

Generating a Geo-Performance Report can be made a lot easier with ReportGarden

ReportGarden’s Geo-Performance Report tells you which locations your active users are from. You can also filter your data by country or city to see the geographic origins of your traffic. If you use Country, you can see the geographic origins of your traffic. With these granular data investigations, you can decide where it is more prudent to invest your advertising dollars.

 

Dimension : Country

 

 

Dimension : Country

 

Some key metrics to look for are :

UsersIt measures the number of unique visitors to the website.

SessionsIt gives the number of times users have stayed on a website

Bounce RateIt shows the percentage of single-page visits

Average Session DurationIt reveals the length of time that users are spending on your site in hours, minutes, and seconds.

Page ViewsIt shows the number of times a web page has been viewed by users.

 

H. Campaign Performance Report

Why is the Campaign Performance Report important?

In Google Analytics, “Campaigns” are typically marketing events you have initiated, such as email campaigns, banner ads, Pay Per Click (PPC) advertising, etc. Understanding how these campaigns are successful or unsuccessful is critical. Understanding bounce rates, visits, behavior flow, and conversions are just a few of the things you need to know to make sure your future campaigns are a success.

What does the Campaign Performance Report show?

Campaign reports are useful for measuring campaigns against your business objectives. This will help you compare and contrast campaigns to look for area of improvement for future campaigns.

By using this report, you can see how much revenue each campaign has produced in a set period of time, and the general performance of the traffic. This makes it very easy to analyze performance from just one place. This helps you understand which campaigns have been successful and which have underperformed and need to be modified. you can see the variation in performance, how one campaign has a much better conversion rate than the others. This can help you analyze which of your campaigns have worked, helping you to put more time and energy into maximizing those campaigns while minimizing the time and energy you put towards ineffective campaigns.

Generating a Campaign Performance Report can be made a lot easier with ReportGarden

Without knowing the performance of a particular campaign, you are potentially wasting time and budget. Campaign performance report helps you to evaluate the effectiveness of your campaign. ReportGarden helps you to achieve that by presenting a detailed analysis of the best performing and underperforming campaigns based on the quantitative (visits, new users) and qualitative (bounce rate, pages/session, Avg.session duration, conversions) metrics. With these data breakdowns, you can make on-the-fly optimizations to your campaign and achieve better overall results.

 

Dimension : Campaign

 

 

Dimension : Campaign

 

Some key metrics to look for are :

UsersIt measures the number of unique visitors to the website.

SessionsIt gives the number of times users have stayed on a website

%New SessionsIt is the ratio of unique visitors to returning visitors.

Bounce RateIt shows the percentage of single-page visits

Average Session Duration : It reveals the length of time that users are spending on your site in hours, minutes, and seconds.

Pages/SessionIt shows the average number of pages viewed during a session.

Organic SearchesIt shows the number of organic searches that happened within a session.

 

I. Landing Pages Performance Report

Why is the Landing Pages Report important?

One of the main reports that you should track when you first build a website is “Landing Pages.” The Landing Page report is a great way to understand how users are finding your website. Paying attention to visitor metrics on landing pages will help you understand whether the content of your pages matches what the visitor is looking for.

What does the Landing Pages Report show?

This report will show you exactly which of your web pages your visitors come to first. Additionally, this report can clear up how each landing page performs individually, allowing you to see where your greatest strengths may lie.

Understanding this report can help businesses learn more about pages that convert at a higher rate compared to pages that may have very low engagement, etc. As you learn more about each page, it will show you the areas that need the most focus and where the most time should be spent in optimizing.

Generating a Landing Pages Report can be made a lot easier with ReportGarden

If you do not know the performance of your landing pages, you may not reach a consensus and take corrective actions. ReportGarden helps you analyze data from underperforming landing pages, or even top-performing landing pages with a few simple mouse clicks to determine where exactly the secret sauce lies. With this data, you can fine-tune landing pages to meet very specific needs and monitor performance very easily.

 

Dimension : Landing Pages

 

 

Some key metrics to look for are :

UsersIt measures the number of unique visitors to the website.

SessionsIt gives the number of times users have stayed on a website

%New SessionsIt is the ratio of unique visitors to returning visitors.

Bounce RateIt shows the percentage of single-page visits

Average Session DurationIt reveals the length of time that users are spending on your site in hours, minutes, and seconds.

Pages/SessionIt shows the average number of pages viewed during a session.

Organic SearchesIt shows the number of organic searches that happened within a session.

 

 

J. Search Terms Report

Why is the Search Terms Report important?

Search Terms report is very crucial as it shows you not only the keywords that you’re bidding on but the actual queries that are driving traffic to your site.

What does the Search Terms Report show?

This report provides detailed information on your website’s top performing search queries. There are many uses for this report. Some examples include:

  • How many pages it took for people to find what they wanted
  • How many visitors gave up and left the website
  • Which keywords did not have good enough results so users had to refine their terms
  • How persistent visitors were with their query, by how many pages of results they looked through
  • Most common queries
  • Which areas of the site people choose to search for over navigating through a menu for
  • Which queries lead to users being engaged with the website
  • Queries that have good conversion rates

Generating a Search Terms Report can be made a lot easier with ReportGarden

ReportGarden helps mine your search query data with a clear strategy, efficient techniques, and  process, which will ultimately translate into improved campaign profitability. It provides detailed information on your top performing search queries. From there, you can find new high potential keywords and add them to your account. Also, identify poorly converting keywords in your account to either delete them or lower your bids.

 Dimension : Search Queries

 

 

Some key metrics to look for are :

UsersIt measures the number of unique visitors to the website.

SessionsIt gives the number of times users have stayed on a website

%New SessionsIt is the ratio of unique visitors to returning visitors.

Bounce RateIt shows the percentage of single-page visits

Average Session DurationIt reveals the length of time that users are spending on your site in hours, minutes, and seconds.

Pages/SessionIt shows the average number of pages viewed during a session.

Organic SearchesIt shows the number of organic searches that happened within a session.

In order to access these Custom Analytics Reports available in ReportGarden, you need to Sign-up with ReportGarden and create your account. And also link your AdWords account with this account.

 

Google Analytics Reports can help you keep focused, have a better understanding of what is actually happening on your website. Getting the right data from your website could mean the difference between success and failure.

Learn more about how you can automate your Analytics Client Reporting!

 

Sruthi Varanasi

About Sruthi Varanasi

A Passionate learner, optimist and music-lover. Digital marketing has always spun interest in me and I am here to know more about this ever evolving industry. Writing gives me immense satisfaction and that's how I'm a content writer now.