“The goal is to turn data into information, and information into insight.”
In 1910, Scottish writer and poet Andrew Lang said, “He uses statistics as a drunken man uses lampposts—for support rather than illumination.” Decades later, many modern businesses still do just that, using data to support rather than drive their decisions.
Why? After all, data really is valuable only if it helps a company make better decisions. Your organization might be sitting on the world’s largest data pile, but it’s useless unless you have the means to translate it into insights that drive your business.
With that in mind, here are some important Google Analytics custom reports to help mold your data into actionable insights.
Find the complete guide to Google Analytics Client Reports here.
I. Google Analytics Custom Reports for Clients
Google Analytics reports can help your clients dive deep and really understand who their target audience is, how they find the website, how they use the website and how helpful the website is. They also allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, these reports allow you to deliver deeper relevance.
Here are Ten Google Analytics reports that can show your clients’ critical information to enhance their marketing efforts. This infographic helps in understanding the various important Google Analytics Reports for Clients.
A. Website Performance Report
The Google Analytics Website Performance report gives you a holistic view of your goal data. It gives you insights into how well you are converting your users, whilst identifying where a user is more likely to make a goal completion. It helps you identify which goals perform, and which do not in a single place.
B. Sessions Report
The Sessions report in Google Analytics is crucial as it helps in understanding the sessions data. It helps you gauge if individuals are truly interacting with your website.
Sessions report makes your work easy with an organized breakdown of your sessions information based on the following :
- Visitor Sessions
- Session Duration
- Organic Sessions
- Sessions from Mediums
C. Traffic Sources Report
The best way to track your success as a website is by comparing your traffic over time. The most important thing is to pay attention to the relevant source of traffic. The Traffic Sources report will tell you the places that your website traffic is originating from. It includes sources like “Google”, “Bing”, “direct”, and “Yahoo”.
D. Traffic Medium Report
Traffic Medium Report is very important to understanding the overall picture of how people are getting to your website or the traffic your website is getting. You can use the Medium report to see what percentage each major traffic source makes up for your website.
Not only does this report compare all of your marketing channels in one view, it condenses them to the highest level so you can see them in one place.
E. User Browsers Report
Browsers Report helps you understand where people are coming from (paid search, organic search, etc.) and the distribution of channels by the browser. Within this report, you can look not only at overall traffic volume but also at engagement and conversion performance.
F. Mobile Overview and Devices Report
The Mobile Overview and Devices report allow you to see the types of devices visitors have used to access your website. You can also see how differently/similarly users across various devices are converting – maybe you’ll glean insights into how differently people are converting on various devices and can more easily delve into why.
G. Geo-Performance Report
Geo-Performance Report presents very detailed location-specific demographic information about site visitors. You can also filter your data by country or city to see the geographic origins of your traffic. If you use Country, you can see the geographic origins of your traffic. With these granular data investigations, you can decide where it is more prudent to invest your advertising dollars.
H. Campaign Performance Report
Campaign reports are useful for measuring campaigns against your business objectives. By using this report, you can see how much revenue each campaign has produced in a set period of time, and the general performance of the traffic.
This will help you compare and contrast campaigns to look for an area of improvement for future campaigns.
I. Landing Pages Performance Report
The Landing Page report is a great way to understand how users are finding your website. Understanding this report can help businesses learn more about pages that convert at a higher rate compared to pages that may have very low engagement, etc. As you learn more about each page, it will show you the areas that need the most focus and where the most time should be spent in optimizing.
J. Search Terms Report
This report provides detailed information on your website’s top performing search queries. It shows you not only the keywords that you’re bidding on but the actual queries that are driving traffic to your site.
Google Analytics reports will help save your time and most likely reveal insights about your data that you hadn’t expected.
So there you have it, some of the most important Google Analytics reports and what you can get out of them. I hope this helps you stay on top of your data and get the best results you can from your website.
Learn more about how you can automate your Analytics Client Reporting!
This post is a part of a blog series on Marketing Success by ReportGarden, a PPC & AdWords Client Reporting Tool. You can try it for free here.