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Google finally remembers Google Voice exists!! Know more about the latest updates of Google.Today we bring you the latest updates on Google Voice. Along with other marketing news about every platform from your favorite sites and blogs.
Read the full article for shorts that interest you.
1. Google Voice gets a fresh coat of paint:
What did I miss? : Google Voice gets a new look for its first major update in years. After five long years, Google has finally updated its Voice service that lets you use a bevy of useful telephony features like voicemail transcription with a single phone number.
What are the new updates? :
- Text from your computer or mobile phone
- Read your voicemail and search through it like email
- Personalize voicemail greetings for family and friends
- Make international calls at low rates
- Get protected from spam calls, block unwanted callers, and screen calls before answering.
What’s the biggest change? : The biggest change is the design: Across its Web, Android and iOS apps, Google Voice now features a revamped inbox that’s in line with its current simple and colorful design language.
What’s more? : Google Voice inbox has separate tabs for your text messages, calls and voicemail, The conversations will now stay in one continuous thread, which makes it easier to keep up with the messages from your contacts in a single place. Also Hangouts integration with Google Voice has not changed with the relaunch.Threaded conversations are supported too, and Google is working with mobile operators to bring rich messaging through RCS to its users in the future.
Does it remain same across all devices? : Android will receive the update first, followed by iOS. Web will be made available to those who have an updated mobile app first, so the experience remains consistent across devices.
Takeaways: The new Google Voice feels more like a viable alternative to your default messaging client, as you can now participate in group conversations and send photo MMS messages as well which is quite interesting.
2. Twitter Launches Vine Camera:
What’s this about? : Vine may be gone, but Vines live on. Twitter just can’t seem to let go of Vine as it launches the new vine camera.
How does it work? : For now user can still open the old Vine app if they don’t update, where the user can view the old feed and profile, and download the videos. But eventually if the user don’t update to Vine Camera, the app will stop working and the user won’t have any functionality.
What’s new? : It’s basically just the camera screen of the old app with no social network attached. The grid, focus lock, ghost line-up and flash tools are still there, but you’ll no longer be able to use the Vine Soundboard, Snap-To-Beat or Featured Track soundtracking tools.
Insights on Vine: Funny video clips and strange sounds would quickly be recycled and recontextualized by the Vine community, creating both innovative humor and asinine inside jokes.
Takeaways: Rather than completely shutting it down, Twitter gave Viners time to download their videos before freezing the attached social network and re-releasing the app as a stripped-down Vine Camera.
3. Snapchat updates guidelines for publishers:
What’s this about? : Snapchat updated its guidelines for publishers, cracking down on images that are misleading or have no editorial value. Snapchat also laid out its policy for dealing with material that violates its guidelines, stressing that it will allow inappropriate material if it is newsworthy.
Why now? : Snapchat wants to empower its editorial partners to do their part to keep Snapchat an informative, factual, and safe environment for everyone. The service will also allow publishers to decide on gating off content they deem inappropriate for people under 18.
What’s new? : the social platform also plans to release a tool that will help publishers place an age gate on their content, prohibiting minors from seeing certain material.
What’s more? : Snapchat has further updated guidelines forbidding publishers “from including reports or links to outside websites that could be considered fake news, saying that all content must be fact-checked and accurate.
Takeaways: Snapchat’s new regulations are more straightforward in their restrictions of “questionable pictures” that lack news or editorial value. These rules ought to reduce clickbait on Snapchat, and are also an attempt at combating the growing epidemic of fake news.
4. Twitter latest feature tries to identify BFF:
What’s this about? : Twitter could identify your BFF on the platform with an upcoming feature.
What’s new? : Twitter is attempting to come up with all sorts tricks and tips to ensure that the ball keeps rolling.The platform is currently working on a brand new feature which could identify the user’s Best Friend Forever.
How does this work? : The account which will be labeled as your BFF will be selected on a variety of signals. For instance, how long and how frequently the user engage with the account under consideration. Same other features will also determine whether Twitter will show user this feature at all.
Advancements: The platform, which started off as a chronological feed of information, has gone miles now in terms of features and popularity and is still going to huge lengths to discover new ways of increasing likes, tweets and retweets on the platform.
What are the changes? : Twitter is now making changes in its earlier algorithm of the chronological news feed, and is rearranging the contents at display. With its latest feature, the lesser important tweets are suppressed and the tweets from more frequent accounts are pushed up on the screen, for the glimpse once the user return from being away for a while.
Takeaways: Twitter has tried to distance itself from the chronological timeline, to one that’s more algorithmically determined. Twitter has taken steps over the years to make its service more approachable, and it’s always testing out new ways to boost tweets, likes, and retweets.
That’s all for today. Happy Marketing ? ?!!