From bid management to keyword research, there are numerous platforms out there, which claim to
ease the life of marketers.
On average, marketers or agency personnel use around 12 different client reporting tools. To elaborate
how this affects marketing agencies, let’s assume that an agency staffer spends around 4-5 hours every
month for a client only on creating digital reports. And on average agency staffers handle about 10
clients each. Also, let’s assume it takes an average of 4 hours to create a single report. There effectively,
the staffer would be spending one entire week only on creating reports – something that can be
simplified or even automated. Here are 10 benefits of a client reporting tool: