“Best SEO tip“
My biggest tip is to remain patient and remember that it’s quality over quantity. Not all traffic is created equal, just as all links are not the same.
“When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement, SEO helps you do that.“
Creativity without strategy is an art, creativity with strategy is called advertising. For any business, advertising is of utmost need. SEO gives an opportunity for a great deal of free advertising. This makes the job of an SEO Executive extremely challenging and important.
SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
To know more about it we have with us the SEO manager of Inseev Interactive.
Our interview today is with an expert SEO – Meet Brett Bastello
Brett Bastello is a University of Pittsburgh graduate and currently works as an Off-Page SEO Manager for Inseev Interactive, a San Diego SEO company. Aside from SEO, his passions include sneakers, live music, and pizza. With over 3 years of digital marketing experience Brett has worked on behalf of companies big and small, from local real estate agents to globally recognized e-commerce brands.
Sharing some of his SEO strategies, it’s truly an honor to host Brett Bastello in our Agency expert interview series.
1. How did you get into Account Management in the first place, and how did you get to where you are now?
I had absolutely zero SEO knowledge prior to being hired. My role is predominately focused on link building, which in this day and age is akin to digital public relations. I was able to take my strong people skills and work ethic and apply it to this new-age medium. After about a year and a half of producing results and showcasing a strong understanding of the digital marketing game, our company continued to grow and my ability to lead people and focus on client results is what presented me the opportunity to become the department manager.
2. We would like to know a bit about your career background, and how and when you got into SEO and Digital Marketing?
Prior to my SEO role I worked as the assistant manager of VIP table service at a nightclub while I completed my undergraduate degree at the University of Pittsburgh. From there I moved to New Jersey to work at Barnes & Noble: College’s corporate office where I worked in the Accounts Payable department. My time at Barnes & Noble was valuable, as it showed me how large multi-national corporations operate; it showed me that a rigid corporate structure was not the path I wanted to pursue. After about a year and a half at B&N: College I put in my two weeks’ notice, packed up my things, and moved out to San Diego. After several weeks of hiking and hanging out on the beach I figured it was time I started looking for a job. This was Q4 2013. I hopped on Craigslist and started applying to various positions, ultimately landing an interview with Inseev Interactive. Despite zero previous SEO experience, I beat out over 100 applicants and became the first hire for this newly formed company.
3. What do you believe to be the most important task you do on a daily basis? Why?
While there are certain benchmarks I personally hold myself accountable for, ultimately my success is dependent upon the success of my team. Therefore, I would say the most important task I do on a daily basis is engage and encourage my team to strive to be the best that they can be. This includes staying up to date on industry news and reflecting back on prior data to make informed decisions as we move forward.
Concerning my personal benchmarks, I would say the most important task I do on a daily basis is integrating a creative mindset with established data to ensure the link building campaigns I embark on will return the highest ROI for the clients I handle.
4.What resources or influencers do you follow for staying ahead in the world of SEO?
I really love Ryan Stewart’s no B.S. approach to digital marketing. Jon Cooper is another person I consider an absolute genius when it comes to link building. Finally, Josh Hardwick is a newcomer on my radar, but I keep seeing his name pop up everywhere I look, so he’s obviously doing something right! Finally, if it wasn’t for my boss, Jimmy Page, I know for certain I wouldn’t be where I’m at today.
5. How do you survive with Google’s Love-Hate relation with Backlinks ?
Ha! I’ve never gotten a client penalized, so I’m okay with it. Yandex recently tried to remove the link graph from their algorithm and it was a complete failure, so I’m quite certain the emphasis on backlinks is here to stay for a while. The more scared people are about building backlinks, the easier it is for me to get my emails read. It is what it is, I suppose.
6.What are your favourite SEO tools, and why?
AHrefs is quickly growing to become a one stop shop; I probably use it the most. It has the ability for me to do competitor analysis, check for new backlinks, and find new link opportunities via broken links and link intersect. Also, Moz has established Domain Authority as an industry standard, so my MozBar is always on.
7. How do you think SEO will evolve in the coming years?
I’ve been seeing “user intent” as a buzz word more and more frequently lately. Also, Google splitting their index and taking a ‘mobile first’ mentality is huge. Recently there was a great article on a technical SEO renaissance: https://moz.com/blog/the-technical-seo-renaissance
Google has always had one mission: to provide their users the information most relevant to their query at the exact moment they need it; this ties back to user intent. SEO will continue to evolve on the same path it has been, that being there will be less short cuts to game the system. Spammy links won’t cut it and low quality content is a thing of the past. Provide users the useful information they expect to see and you’ll get results.
8.What’s your favourite method to build links to your site?
That’s like asking Coca-Cola the secret formula to Coke! Reclamation is always a high converting, quick win for us, whether that is unlinked brand mentions or other “borrowed” resources such as proprietary data, images, logos, or widgets. Reverse image search is a powerful tool!
9.What do you think is your greatest career accomplishment?
Having the confidence to move across the country without having a job or knowing anybody and accomplishing everything I knew I was capable of.
10. What is the best SEO tip you give for your clients and our audience?
My biggest tip is to remain patient and remember that it’s quality over quantity. Not all traffic is created equal, just as all links are not the same. Always remember to put yourself in your potential customer’s shoes. If that’s difficult, ask a niece or nephew for their opinion. Kids never hold back and usually have the most straightforward thinking.
Today we got to know a some interesting SEO tips can help business maximize their profits from Brett Bastello. Going forward there are many more specialists that we want to chat with. We will resume our discussion with another expert in our next post.
Until then, Happy Marketing!!