![Ad Agency New Business : An Expert's Approach](https://cdn.prod.website-files.com/63dc4e9656c3fb684c8aef25/6458e98c632c533210d6ef8d_ad-agency-new-business_Hero-Image.png)
“How do you set proper expectations with clients before they sign on?”
When setting expectations I rely on industry standards as a base, then factor in market information and spend level to come up with a number that is mutually agreed upon!
![](https://cdn.prod.website-files.com/63dc4e9656c3fb684c8aef25/6459de3e3d85514e0cd5e052_Jason-Kovarik.png)
![](https://cdn.prod.website-files.com/63dc4e9656c3fb684c8aef25/6459de3e49c0963d8db54205_ad-agency-new-business-1.png)
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![](https://cdn.prod.website-files.com/63dc4e9656c3fb684c8aef25/6459de3e590e5f05196f5a70_ad-agency-new-business-3.png)
When setting expectations I rely on industry standards as a base, then factor in market information and spend level to come up with a number that is mutually agreed upon!