“The best way to engage honestly with the marketplace via Twitter is never to use the words “engage,” “honestly,” or “marketplace” – Mary Louise Alcott
According to The Infinite Dial research, since 2020, the number of Twitter users in the United States has increased steadily across all age categories examined. Therefore, Twitter marketing is a chance that should not be missed if your target audience is in the US and you need to increase brand visibility.
Influencers on Twitter serve as your brand's loudspeaker by helping you reach a wider audience. Since posts on Twitter (now X) platform happen so quickly, it might be difficult to stand out in a sea of them.
To stay ahead in this competitive market, you have to be relevant. And there's no better approach to do so than to pay attention to the experts in their field. Here is the list of the top 10 Twitter power influencers and their ten growth lessons.
1. Matt Heinz
With over 15 years of expertise in marketing, business development, and sales across several organizations and industries, Matt Heinz is the President and Founder of Heinz Marketing. He has assisted numerous companies, including The Bill & Melinda Gates Foundation, Morgan Stanley, Amazon, Seagate, and many more, in developing dependable, repeatable sales and marketing engines that drive expansion.
Matt's professional goal is to continuously produce quantifiable outcomes that increase revenue, sales, customer loyalty, and product success. He frequently publishes information about sales, marketing, revenue growth, and product success. You can find a wealth of information on everything marketing-related on his Twitter account. He advises you to get your social media followers to identify and publicly denounce misbehaving establishments, then sweeten the pot by providing such businesses with a complimentary pallet of the real stuff.
2. Michael Hyatt
Michael Hyatt is an author, lecturer, podcaster, blogger, and more. He inspired millions of content creators to become the CEO and founder of Michael Hyatt & Company. He has scaled several businesses over the years, including his leadership development firm, which has grown by over 60% annually for the last four years, and a $250 million publishing company with over 700 workers.
Due to his commitment to blogging daily and podcasting weekly, he built trust with his audience through regularity. Being authentic involves being very clear about who you are and what you stand for, acting consistently in line with that, and refusing to change who you are to fit the needs of the moment. Be receptive to team suggestions, alternative methods, and experimental designs.
3. Guy Kawasaki
Guy Kawasaki is a writer, a pioneer of the secular evangelism movement, and a former employee of Apple, having played a significant part in the company's transformation. He made the term "evangelist" popular by positioning himself as a "Macintosh evangelist."
“If you can’t describe your business model in ten words or fewer, you don’t have a business model.” – Guy Kawasaki.
He believes in evangelism marketing, which is a type of word-of-mouth advertising where businesses cultivate clients who are so passionate about a certain good or service that they freely attempt to persuade others to purchase and utilize it.
Not all businesses can afford to post a lot of promotional content on Twitter, but you can't figure out the ideal ratio without making some mistakes first. While ghostwriting is acceptable and can improve the quality of your content stream when done correctly, direct messages and @replies should always be sent by an individual if the account is named after them.
4. Joe Pullizzi
Joe Pulizzi, the creator of the Content Marketing Institute, is well-known for his assistance in web marketing for major corporations. He is regarded as one of the leading three experts in content marketing. Meanwhile, he writes and speaks on podcasts about helpful marketing techniques.
“Content marketing is the marketing and business process for creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”
He frequently offers insightful commentary on social media marketing, content marketing, and other topics on Twitter that are well worth following. Joe emphasizes that the key is to produce valuable, relevant, compelling content consistently. Once you have created an editorial mission statement and included an opt-in option for subscribers, it is time to grow your following.
5. Seth Godin
Seth Godin is a well-known author of more than 18 marketing books and the creator of Yoyodyne and Squidoo. Seth writes about a variety of subjects, including advertising, marketing, and leadership. In addition, Times magazine has confirmed that his blog is among the top 25 of 2009.
“Don't find customers for your product. Find products for your customers."-Seth Godin.
Seth talks about a variety of subjects, including advertising, marketing, and leadership. He solely shares links to his writings on Twitter, making it effectively "a retweet of his blog."He writes primarily about marketing, social media, and business management. The secret to his writing is perspective: he approaches sales from a psychological angle, always placing himself in the position of the client.
6. Neal Schaffer
Neal Schaffer is a prominent figure in the social media and social marketing industries. He is one of the top social media influencers, according to Forbes. Schaffer assists companies by offering professional guidance, advising, and brand-shaping assistance.
“If you're not regularly experimenting with your social media efforts, you're not maximizing your social."-Neal Schaffer.
The secret to increasing Twitter traffic is to provide engaging content. Both specificity and statistical data are beneficial. To get individuals to desire to learn more, pose questions or otherwise stimulate their interest. Make promises, utilize strong language, and end with calls to action. The greatest Tweets should captivate your reader to promote more involvement, even when they're not quite sales text.
7. Michael Stelzner
Michael Stelzer established Social Media Examiner and Social Media Marketing World. He is a thought leader who offers insightful advice on subjects related to social media, business news, and personal experiences. He founded the Social Media Marketing Society, hosted the Social Media Marketing podcast, and hosted the weekly Morning Social Media Marketing TALK show.
“If you want to connect with influencers, you need to understand what they want most and give it to them, no strings attached. Often, influential people love to be exposed to new audiences, see their name in lights and share their wisdom.”- Michael Stelzner.
Follow the DREAMS (D-Depict, R-Research, E-Experiment, A-Augment, M-Make, S-Sync) method. Rather than promoting direct sales, you can utilize Twitter to assist in developing our brand. If customer support calls are primarily unrelated to sales, it would be similar to questioning how having a phone line for them contributes to bringing in new business. You'll find that some of the Twitter community builders are also quite skilled direct-response copywriters when you follow them.
8. Amy Porterfield
Amy Porterfield is a marketing trainer who regularly posts useful webinars, podcasts, and online courses, many of which are free. She distributes material from her website and hosts multi-part seminars that anyone can register for.
She shares links to seminars, infographics, data, and articles and has around 300,000 followers, making them one of the most well-known content marketing accounts on Twitter at the moment. Additionally, they publish a lot of it, so you can always read up on and learn about fresh approaches to content marketing. Using the right tool will save you a lot of time and be active at the same time. Hootsuite, ManageFlitter and Buffer and are a few tools that Amy Porterfield suggests.
9. Pam Moore
Pam Moore, called the Pam Marketing Nut, is the CEO of The Marketing Nutz and a prominent figure in brand storytelling, social media, and multichannel advertising. She is one of the top five social media influencers, according to Forbes.
“If you aren't using social media, you are creating language barriers with your audiences.”- Pam Moore.
Pam gives interesting speeches about AI, entrepreneurship, personal brand building, business growth techniques, and implementing your business ideals. She creates memorable digital presences for corporate companies as well as individual personalities by combining genuine storytelling with brand growth.
10. Jeff Bullas
Jeff Bullas is an author, speaker, writer, and entrepreneur who has spent most of his professional life in the field of information technology and telecommunications. He is recognized as one of our most powerful marketers and hosts stimulating workshops about merging digital marketing, content, social media and new technology to increase brand awareness.
“In affiliate marketing, content is king. Create valuable, engaging, and shareable content that connects with your audience and drives them to take action”- Jeff Bullas.
Jeff's Twitter feed educates and motivates people to produce, share, and thrive. He offers the most recent developments in B2B service content marketing trends. CMOs and marketing directors frequent his site as well to stay up to date on the latest developments in the field.
Measure the Success of Your Twitter Growth Strategies Using ReportGarden
Twitter remains distinct from its more "glamorous" competitors, such as Instagram and TikTok. Therefore, you cannot just copy and paste your previous channel-specific strategy into Twitter. Rather, you must develop a special marketing plan for this platform. A Twitter marketing plan contains an analysis of the profile, definition of goals, research of the competition, creating content, development of a brand voice, and determination of when to tweet. Twitter Ads can be utilized in various ways to generate leads or simply drive website traffic.
ReportGarden gives you the ability to quickly create a Twitter report for a customer by carefully choosing KPIs. By monitoring the behaviors that are in line with your campaign goal, you can maximize the return on your marketing investment with ReportGarden's Twitter Dashboard. ReportGarden offers a variety of Twitter report templates to assist you in tracking and presenting your account's overall activity.
FAQs
- What are the most effective growth strategies for Twitter influencers?
Tweeting constantly and at the right time, using relevant hashtags, engaging with replies, retweets, and likes and including infographics are some of the growth strategies for Twitter influencers.
- How can I use analytics to improve my Twitter strategy?
Twitter Analytics helps you learn the ins and outs of Twitter marketing, from analyzing the behavior of your audience to tailoring your content for maximum interaction. Some strategies to use Twitter analytics to improve your Twitter strategy are to identify your best content, find performance trends, analyze your competition, analyze multiple profiles at once if you have them, and determine whether your target audience is engaging in relevant conversations, adding hashtags, or following trends in hot topics.
- What role does engagement play in growing a Twitter following?
Getting those clicks, likes, comments, and retweets is the ultimate goal of engagement. Users visit Twitter in order to learn and share. You can connect with a relevant audience through engagement campaigns, and they will probably interact with your tweets. If there is more conversation on your tweets, you have a better chance of being spotted by those who aren't following you already, thus solidifying your Twitter following and brand image.
