“What SEO techniques do you believe are working best right now?”
Scalable email outreach of high quality content. The key is that the content has to be highly relevant to the sites you approach.
“SEO is not about building links, it’s about building relationship to earn the links.”
The mission of an SEO (Search Engine Optimization) director is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO director will require a bigger picture understanding of business strategy and objectives.
Our interview today is with SEO Director – Meet Steve Toth
He began working in social media in 2009; He has managed accounts for everything from major label recording artists to publicly traded companies. He has now transitioned into the evolving world of content marketing. He is very excited about the fusion of great content, organic link-building and its influence on search engine results. He is also well-versed in areas of internet marketing including, but not limited to social media, SEO, PPC and analytics. He also had his writing published in major inbound marketing blogs like Moz.com
Sharing some of his SEO Strategies, it’s truly an honor to host Steve in our Agency expert interview series:
1. We would like to know a bit about your career background, and how and when you got into SEO and Digital Marketing?
I started out doing social media in the music industry and moved into copywriting and social media management in the hotel industry. I wanted to try agency life and I had a great opportunity to build the social media department at TechWyse way back in 2011. Since then, I have created another new department (content marketing) and several new services. I’m currently the SEO Director at our 150 person agency.
2.What do you believe has been your greatest career accomplishment? Why?
It’s hard to say, but my biggest highlight of the last year was getting two dofollow backlinks for a windows and doors company on Lifehacker. A 93 Domain Authority site. I maintain that this is the best link for any windows and doors company in Canada haha.
3.What SEO techniques do you believe are working best right now?
Scalable email outreach of high quality content. The key is that the content has to be highly relevant to the sites you approach.
4.How should SEO work with and coexist with other channels such as paid search/social ?
Use paid search to make sure you’re covering all the keywords you’re not ranking for. If you drive PPC traffic your website vs. a landing page, make help that convince stakeholders to beef up the site’s content. You will improve your SEO and your quality score.
Social media should definitely be used to spread your content, but I don’t believe it has any direct bearing on rankings.
5.If you could only list one thing, what would you say has been the biggest change in SEO in recent years?
Mobile’s gaining importance.
6.What do you believe to be the most important task you do on a daily basis? Why?
Communication with clients and staff. Helping build SEO knowledge and understanding creates value vs. a client that doesn’t understand the day-to-day work.
Today we got to know a few SEO techniques to boost up your business from the expert – Steve. Going forward there are many more specialists that we want to chat with. We will resume our discussion with another expert in our next post.
Until then, Happy Marketing!!
