“What do you believe your strongest PPC skill is? Why?”
Marketing Segmentation. Powerful cookie cutting techniques and advanced audience management give Digital Next the competitive edge.
“The true measure of the value of any business leader and manager is performance.”
Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels.
Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives.
Our interview today is with Branch Manager – Meet Nathan Elly
A passionate digital marketer specialising in business development and long-term strategy. Experience gained from a multitude of SEO disciplines combined into a role which supports and progresses online businesses. Core business values have and will always revolve around integrity, with the aim of providing genuine value to clients and staff members.
Sharing some of his SEO Strategies, it’s truly an honor to host Nathan in our Agency expert interview series:
1. We would like to know a bit about your career background, and how and when you got into SEO and Digital Marketing?
Back in my Uni days a close friend from childhood launched an SEO agency (SEONext) I was approaching my placement year and was intrigued by the possibility of manipulating Google results for marketing gains. It was a relatively new premise back then so being an early adopter was an appealing advantage to this career path.
2. What do you believe to be the most important task you do on a daily basis? Why?
Naturally Rand Fishkin from Moz would be towards the top of that list, he’s informed and engaging, continually contesting what is considered the norm in SEO. Another name from the UK is Matthew Barby, he’s been around for a short while now and progressing quickly as an authority in the space. His content and values resonate with what we are about.
3. What resources or influencers do you follow for staying ahead in the world of SEO?
The most effective way of staying ahead of the curve in my opinion is through trial and error. There is no better way to understand what works in real time than implementing and then evaluating results. I strongly believe that SEO should be taken on a case by case basis with a loose overriding strategy.
4.What do you think is your greatest career accomplishment?
Without a doubt emigrating to Australia and starting this branch. It’s in moments like this that you realise the true value of friends, families and business networks.
5.What according to you, are the must-have tools (apart from GA) should SEOs use to accumulate data?
Webmaster has some hidden data sets that can be effective when re-aligning strategies. SEMRush is another established tool that gives and estimated.
6. In terms of keyword research, what according to you is the best strategy for local SEO?
Keyword research should be the easy part of local SEO. Identifies desired locations and services are at the core of most Map Pack results. The key to driving local results is the off page activity. Getting positive review from active account in the local area helps credibility. Referencing keywords in these reviews also elevates positioning. More importantly and often hardest to achieve is the negotiation of links from localized mediums i.e. local news publications, local service partners/suppliers, sponsorship donations to local clubs/communities, local bloggers.
7.What do you believe your strongest PPC skill is? Why?
Marketing Segmentation. Powerfull cookie cutting techniques and advanced audience management give Digital Next the competitive edge.
8. Tell us about the processes you have in place to streamline specific PPC tasks?
Reporting automation. Our reporting dashboard includes things like self writing reporting commentary. This provides a highly effective account performance snapshot whilst saving time to be put into hands on optimization work.
Today we got to know a few SEO strategies to boost up your business from the expert – Nathan. Going forward there are many more specialists that we want to chat with. We will resume our discussion with another expert in our next post.
Until then, Happy Marketing!!