CRM software has been one of the most successfully growing products over the past decade. Last year, in 2016, we already saw CRM software entering mobile devices and their growth was further aided by the development of cloud-based CRM solutions, allowing businesses and employees to easily interact, share and access data on the go. In fact, the popularity of CRM software has grown so much that 91% of businesses across the globe, with more than 11 employees, use some kind of CRM software technology.
What is CRM Software?
Business CRM (Customer Relationship Management) software help automate sales, leads, budgets, projects, inventory control, workflow and even staff and employee records. This gives employees to devote more time to their work than trying to organize all of it into a streamlined flow manually. CRM can, in fact, be stated to be the most valuable asset that a company has. It basically runs a business and also integrated analysis that helps strategize new solutions to deal with the stakeholders.
Advantages of Using CRM Software for your Business
CRM software, depending on the features that it integrates (CRM software can be customized to help in personalized work management needs), offer a number of benefits. The most popular ones include:
Task Tracking: Working on CRM software, especially when you have several employees working on the same project, it is easy to track the progress of each vertical that needs to be addressed. For any average project, there are multiple goals that include content creation, design, coding, promotions, analytics, and more. With everything fed into a single database, everyone in the workflow is updated about the progress of the same.
Identify and Close Leads Quickly
When a business is associated with such a complicated aspect of customer relationship management, CRM software help in addressing the unique needs of each respondent. At the end of the day, the business would have been able to address every customer, thus meeting the needs of the department.
Eliminate inefficient practices
With traditional database management, there is a high change of double submissions and thus employee inefficiency. With a streamlined workflow and target in front, this is virtually eliminated from the process. Thus, companies can increase their efficiency and productivity.
Up-to-date Customer Information
CRM software automatically handle customer database and consequently update any changes that need to be put into place. This could be updated phone numbers, email id, addresses or even age and behavior shifts.
Creates Invoice and Quotes within Minutes
With a basic program in line, CRM software enables immediate generation of invoices and quotes. If you have ever done an online shopping, you would effectively understand how this works. There is no need for manual calculations to be put into place. From selecting products to putting it into the delivery line, everything is smoothly handled by single software.
Creates a better Customer Experience
CRM software makes for faster information presentation and product/service checkout. It doesn’t keep the customer hanging onto his/her query as had been the case with traditional CRM practices. This makes it easier both for the business and the customer.
Provides Actionable Insights
Apart from streamlining the calculative aspects of any work process, CRM software also gathers data that helps in actionable insights. Things like which products were viewed the most or which products were abandoned help businesses to up their inventory and make it more profitable for the company. These are the records that help businesses reach out more personally to individual customers and meet their needs.
Improves Marketing Campaigns
Once you know which demographics have been most active in a product category or which time of the year, a particular product has been sold maximum; you have the key insight to come up with a more successful marketing campaign.
CRM Software – Undoubtedly Is Your Greatest Asset
Advertising, marketing, and customer relationship professionals continuously try to incorporate new technologies into their business process to meet company goals. CRM software of today helps with better audience targeting, marketing automation, data collection, data analytics, inventory management, production, and collaborations. CRM enables sales acceleration for both individuals and teams while delivering an exceptional customer experience. Consequently, it doesn’t just lead to less shopping cart abandonment but also getting new business for a given business/brand.
Creating and maintaining a healthy relationship with your customer is probably the one thing that can make or break a business. Even if a company has a great product but doesn’t have the right resources to meet the queries of its customer, the business will fail. CRM makes the work process less monotonous and allows for the workforce to focus more on the human aspects of running a business than the calculative ones. With insights in hand, a detailed record of the inventory and a streamlined payment gateway; CRM becomes a must for any business trying to stand against the competition.
