You need AdWords Superstars not just employees!
‘Good is the enemy of the great’
‘The Winner takes it all’ is the stark reality of marketing. No points for coming 2nd. When it comes to marketing, mediocre work is absolutely futile. In order to stand out, your ads need to be great and not just good! For your ads to be great, your AdWords experts need to be superstars and not just employees!
Being an AdWords certified professional in itself does not give legitimacy. Certification requires passing a few fairly easy exams, as well as maintaining a minimum monthly AdWords spend of $10,000—which is a fairly low bar in the scheme of things. So certification is no guarantee of extra-ordinary work!
A true AdWords superstar is driven by passion and has the following skills and traits.
Great AdWords Experts are a rare breed and are hard to come by. Look out for these traits and skills while recruiting and developing account managers. If a person on your team possesses most of these traits and skills, the chances of them turning into a superstar AdWords Experts increases dramatically. Make sure these traits are developed and well nurtured. These superstars can take your business to a whole new level.