According to Moz, pages appearing after the first results page on Google get less than 10% of clicks. That means a first-page result is critical for businesses relying on organic search to get new business. Whether you’re an agency promising results to your clients, or a business owner trying to get views on your product, competition is often fierce.

Fortunately, there are many free and paid tools on the market to help you optimize your website, beef up your content, and give you a fighting chance at ranking well in organic search.

To help you, we put together a massive list of 80+ of our favorite SEO audit tools (including a few social media audit tools—as a bonus—since the debate on whether your social media activities affect organic ranking is still ongoing).

We cover both off-site and on-site tools.

  • Off-site SEO deals with optimization techniques that are performed off of your website. Backlink building is the most important aspect of off site SEO. The below auditing tools will help with backlinks, local SEO, and algorithm changes.
  • On-site SEO deals with things like content, page load speed, meta descriptions, and schema tags. Technical SEO handles server and website optimizations that help the search engines crawl and index your website more efficiently.

Here’s an outline with jump links to help you navigate to the sections you care most about:

The below auditing tools help with reporting, technical SEO, and content optimization.

All-in-One SEO Tools

All-in-one SEO analysis tools offer a stack of useful tools that can help with everything from organic rankings, to content, to audit reports, to backlink analysis. They differ from such tools as Moz and Ahrefs in that they offer more SEO functionality that goes above and beyond backlink analysis. These tools are great for beginner SEO practitioners and those who don’t need super technical, in-depth data and analysis.


SEO Audit Tools: ReportGarden

  • Pricing: 7-day free trial. Pricing starts at $149/month. Enterprise is $1,299/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, white-label reporting.

ReportGarden compiles data from multiple sources such as Google Analytics and Search Console into an easy to use dashboard. From there, you can generate PDF reports or give your clients access to an online portal.

The reporting functionality is where ReportGarden shines. You can choose from one of several pre-configured custom templates, or create one of your own. Drag and drop functionality makes them easy to create and re-use.

ReportGarden also allows you to pull in your data from Webmaster Tools and analyze your backlinks as well as those of your competitors. You can instantly see where your efforts fall short and where your competitors are making the most strides.

It will also show anchor text, referring IP’s, referring domains, and indexed pages. You can add all of this information to a custom white-labeled report and send it to yourself, a client, or upper management.

ReportGarden can also perform PPC budgeting, reporting, and social media audits. It will also handle budgeting and client invoicing. These useful features can replace several tools in your marketing stack. Try it free.

Raven Tools

SEO Audit Tools: Raven Tools

  • Pricing: Pricing starts at $79/month and goes up to $399/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: All-in-one SEO platform and reporting tool.

Raven Tools comes with six tools to help optimize your website and improve your SEO. It performs site audits, keyword/competitor research, backlink analysis, rank tracking, and PPC/social/email reporting as well.

One of the best features of Raven is its white labeled reporting. You can pull multiple data points into a report with relatively little effort. It’s excellent for showing bosses or clients relevant KPIs and the results of your hard work.


SEO Audit Tools: WooRank

  • Pricing: Plans start at $59.99/month. Enterprise plans start at $249.99/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Keyword research, on-site audit, social media overview, backlink research, structured data, white-label reporting.

WooRank is an all-in-one SEO tool that’s great for people who manage their SEO. It provides a wealth of features starting from an initial SEO site audit that looks at everything from title tags to the quality and quantity of backlinks a site has.

It’s a solid all-around SEO audit tool that can help you gain more understanding into how well your website is optimized for SEO, local SEO, and social media. WooRank also provides a marketing checklist, which is excellent for individuals who aren’t sure where to start when it comes time to perform SEO on their site.


SEO Audit Tools:  GeoRanker

  • Pricing: Pricing starts at $99/month. Enterprise is $490/month.
  • Rating: 4.0/5 on G2Crowd.
  • Capabilities: Serp tracking, keyword research, competitive analysis, local SEO.

GeoRanker allows you to monitor website rankings, perform keyword research, and competitive intelligence.

It also has a local SEO feature that can help you locate relevant online properties from which to start building citations to help improve organic rankings.

They also offer big data services that include geolocated business databases, sales leads database, and data as a service. This information is useful for both sales and SEO.


SEO Audit Tools: SEOptimer

  • Pricing: 14-day free trial. Plans start at $19/month. Highest plan tops out at $59/month.
  • Capabilities: SEO audit and reporting.

SEOptimer provides a comprehensive SEO audit and offers what they call “DIY SEO,” which is primarily intended for small businesses who don’t want to hire expensive SEO agencies. The DIY SEO aspect features several categories such as SEO, site security, usability, and performance.

If you’ve gone through all of their suggestions and still haven’t seen an improvement in your organic SEO rankings, it might be a good time to reach out to an SEO agency for a second opinion.

Link-Assistant SEO PowerSuite

SEO Audit Tools: SEO PowerSuite

  • Pricing: Free to try. Plans start at $299/month and go up to $699/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: All-in-one SEO platform.

SEO PowerSuite provides a suite of SEO tools such as rank tracking, website auditing, backlink researching, and link building. It’s also unique in that it’s actual software that you download.

One of the best features is the ability to automate certain tasks such as rank tracking, site audits, backlink checking, and reporting. This comes in very useful for both agencies and individual users alike as it will save time and money.


SEO Audit Tools: HubSpot

  • Pricing: Free with limited functionality. Starter plan is $50/month and Enterprise plans start at $3,200/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: All-in-one marketing and SEO tool. Also includes content strategy and marketing automation functionality.

HubSpot is another all-in-one marketing tool that helps out with conversion optimization, content strategy, and creating professionally designed landing pages without having to hire a programmer.

The SEO content optimizer tool is a cool feature that scans your content and then provides actionable to-do items that will help optimize it. It looks at keyword density, outbound links, and offers useful hints and tips that can help optimize both your pages and content.


SEO Audit Tools: SEOprofiler

  • Pricing: Free trial. Paid plans start at $69.95/month and go up to $999.95/month for enterprise.
  • Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, white-label reporting.

SEOprofiler offers a complete suite of SEO tools that can help individuals and agencies alike manage and optimize a site. It’s excellent for those new to SEO who aren’t sure which tool stack to use.

One of the more popular features is the audit tool which looks everything from internal links to the security settings of your server. It then provides a comprehensive report and shows you what you need to fix.

SEO Crawler

SEO Audit Tools: SEO Crawler

  • Pricing: Free trial. Contact for pricing.
  • Rating: 3/5 on G2Crowd.
  • Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, white-label reporting.

SEO Crawler allows you to monitor your rankings, backlinks, and perform comprehensive site audits that can help improve your on-site SEO. It also identifies and flags duplicate content, META tag issues, and various technical issues such as site speed.

One of the best features is the site auditing tool which uses multi-threading to crawl through thousands of web pages in a relatively short period. Once finished, it will return a report that lists several on-site issues such as found 404 pages, broken links, and site speed to name a few.

On-Site Technical SEO

Technical SEO deals with the various factors that influence site speed and how easy it is for the search engine bots to crawl your website. Performing an in-depth website analysis is important in diagnosing potential issues.

Such things as server performance, http status, load times, structured data, schema and status codes are all taken into consideration by Google when it comes time to rank your site. Making sure all of these elements are optimized can help improve your overall rankings.


SEO Audit Tools: Siteliner

  • Pricing: Free for up to 250 scanned pages. Premium package costs $.01 per scanned page.
  • Capabilities: Duplicate content analysis, site audit, indexing issues, competitive analysis.

Siteliner is a free tool put out by the creators of Copyscape. It performs an audit of on-site SEO issues such as duplicate content, broken links, and canonical issues. It’s designed to interpret and view your website in the same manner as search engines do it in real time.

By looking at your site this way, it will help you diagnose some of the more common on-site SEO issues that could be preventing you from ranking well. Reports are available via one of several formats such as .csv, .pdf, or .xml.

Google Structured Data Testing Tool

SEO Audit Tools: Google Structured Data Testing Tool

  • Pricing: Free.
  • CapabilitiesTesting schema markup on a web page.

Having valid schema markup on your website is crucial because it allows the search engines to determine more accurately what your site is about. It also gives it a chance to have rich snippets added into the search results, which have been shown to increase click-through rates.

Rich snippets are search results that contain more information than you’d find in a normal one. For example, if you Google the local movie results, you might see a movie theater that has links to purchase movie tickets for several movies. Or if you Google “ice cream recipe,” you might see a small thumbnail image of a custom ice cream dish.

The Google Structured Data Testing Tool helps website owners check to see that their schema markup is valid and working as intended. If it locates any errors, the tool will show you exactly where in the code to find and fix them.

Google Search Console

SEO Audit Tools: Google SearchConsole

  • Pricing: Free.
  • Capabilities: Site speed, mobile friendliness, backlinks, penalties (manual actions), indexing issues.

Google Webmaster Tools rebranded itself in 2015 and is now called the Google Search Console. It helps webmasters keep an eye on their inbound links, check for manual penalties, and locate issues which may prevent Google from indexing or ranking the site or individual pages.

If your website experiences a drop in organic traffic, Google Search Console is the first place you should start your investigation as your site could have gotten hit with a manual penalty.

They will tell you exactly why they penalized your site — and in some cases give you the opportunity to fix and submit your changes for reconsideration.

Bing Webmaster Tools

SEO Audit Tools: Bing Webmaster Tools

  • Pricing: Free.
  • Capabilities: Site speed, mobile friendliness, backlinks, penalties (manual actions), indexing issues.

Bing Webmaster Tools is very similar to Google Search Console in that it will help diagnose site issues that pertain to your website ranking well in Bing. While Google is the biggest search engines out there, SEO’s should not ignore Bing as it can drive a significant amount of traffic.

Bing Webmaster Tools also has several useful features such as malware monitoring, optimization recommendations, and most importantly, keyword research. Bing keyword research will often suggest very good keywords that Google Keyword Planner will intentionally omit.


SEO Audit Tools: Lighthouse

  • Pricing: Free.
  • Capabilities: Site speed, SEO, best practices, mobile, desktop.

Lighthouse is a free tool you can use to audit and improve the quality of your website. To use it, open up Google Chrome and navigate to Google Dev Tools and then click the “Audits” tab at the top. Visit the URL you wish to analyze and then click the “Run audits” tab.

After you’ve run the audit, you’ll see several metrics such as performance, accessibility, SEO, and best practices. Google Lighthouse is a great tool for those looking for a powerful, but free way of performing an on-site audit.

WAVE Web Accessibility Tool

SEO Audit Tools: WAVE Web Accessibility Tool

  • Pricing: Free.
  • Capabilities: Checks for accessibility issues.

The WAVE Web Accessibility Tool checks for HTML/CSS issues that could hinder accessibility. It does this in part by evaluating the rendered version of AngularJS, Ajax, and other dynamically generated content.

While you can use the tool through their website, many people have the Chrome or Firefox extension installed which allows them to instantly see on page issues when they click the button.

Check My Links

SEO Audit Tools: Check My Links

  • Pricing: Free.
  • Capabilities: Broken link checker.

Check My Links is another free SEO audit tool that allows you to crawl any web page and check for broken links. To use it, download the Chrome extension and then run it on any web page you wish to look for broken links.

This tool is not only great for diagnosing on-site issues, but it also works well if you’re publishing a lot of content that has multiple links.

Sometimes the links don’t get copied over correctly, or a site goes down permanently. Check My Links will help ensure that the links in your content don’t 404 out and cause a ranking penalty.

PageSpeed Insights

SEO Audit Tools: PageSpeed Insights

  • Pricing: Free.
  • Capabilities: Site speed checker.

In 2010, Google announced that it was using the speed of a website (or lack thereof) as a ranking factor. Despite almost everyone having a high-speed internet connection nowadays, some sites can take upwards of 10 seconds or more to load.

This is due to a combination of things such as huge image file sizes, poor server optimization, and poor or unoptimized code.

The Google PageSpeed Insights tool allows you to check the speed and loading times of a website. It will then provide suggestions on how to fix the issues that it flags. This not only helps with your SEO but gives your visitors a better user experience.

Screaming Frog

SEO Audit Tools: Screaming Frog

  • Pricing: Free trial with 500 URL crawl limit. £149.00 annual license for the full version.
  • Rating: 4.7/5 on G2Crowd.

Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, log file analyzer (separate pricing), white-label reporting.

Screaming Frog helps diagnose both on-site and technical SEO issues. Once you enter a URL, the bot crawls the entire website and performs a comprehensive on-site SEO audit. It looks for such things as 404 pages, broken links, bad redirects (301’s), and many other issues that could prevent a website or web page from ranking well.

While the free version is useful, those who are serious about diagnosing their on-site SEO will find much more value in the paid version. This is due to the many features that it offers, such as Google Analytics integration, unlimited crawling of URLs, and Javascript rendering, which is excellent for websites that run Angular JS and other dynamically created sites.

Web Developer Toolbar

SEO Audit Tools: Web Developer Toolbar

  • Pricing: Free.
  • Capabilities: HTML/code analysis.

The Google Chrome Web Developer Toolbar extension helps identify code issues that could hinder website performance. This free tool is especially helpful in finding problems with JavaScript menu and user interface implementations.

Users can also see meta tag info, broken images, response headers, and alt text. A particularly useful feature is the ability to turn off Javascript, CSS, images, and styles. This can help diagnose issues by showing exactly what the spiders see.


SEO Audit Tools: GTmetrix

  • Pricing: Free.
  • Capabilities: Site speed analysis.

GTmetrix is a free tool that’s very useful in helping speed up the performance of a website. To use it, enter the URL of the site you want to diagnose, and after a few minutes, it will show an on-screen report.

GTmetrix will give a performance analysis, YSlow score, page details, as well as recommendations to improve site speed. By spending just a few hours implementing the proposed changes, users can see a significant increase in the performance of their website. This not only helps with SEO but provides a much better user experience across the board.


SEO Audit Tools: BuiltWith

  • Pricing: Free.
  • Capabilities: Competitive analysis and site audits.

BuiltWith gives you the power to view what technologies your competitors are using on their websites. It shows analytics, tracking, eCommerce, mobile, frameworks, CDN’s, libraries, advertising, and hosting to name just a few.

You can use this information to get inspiration for tools and technologies that might help your website with SEO or conversions. For example, if you run an eCommerce site, you can see which CDN’s, carts, and widgets your competitors are using.

If you implement one or more of these technologies, it may help solve a problem you’re having, such as slow site speed, checkout, or indexing issues.

W3C Markup Validation

SEO Audit Tools: W3C Markup Validation

  • Pricing: Free.
  • Capabilities: Competitive analysis.

The W3C Markup Validation is another free tool that enables you to audit the code of your website. It checks your HTML code for proper markup. The W3C Validator will then return a report that lists warnings and errors and where in your code to find them.

There is some debate as to whether or not this tool is useful. Matt Cutts, the ex-head engineer of Google search, stated that W3C validation does not affect SEO. However, this tool is still useful for diagnosing rendering issues and determining whether or not your site will work on different browsers.


SEO Audit Tools: Botify

  • Pricing: Call for pricing.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: In-depth technical SEO audits.

Botify is an extremely powerful website crawler and log analyzer. It is one of the best technical SEO tools to have in your stack if you’re serious about SEO.

One of the most important features it has is the ability to reconcile technical SEO and search intent. It tells you which technical SEO aspects are contributing to your (or your competitor’s) organic rankings.

The reporting aspect is very powerful and digs deep to find insights that can help give your website an edge when it comes to technical SEO. This helps the search engine bots crawl, identify content, and index your site much easier.


SEO Audit Tools: DeepCrawl

  • Pricing: Starter plan is $89/month. Call for enterprise level pricing.
  • Rating: 3.9/5 on G2Crowd.
  • Capabilities: In-depth technical SEO audits.

DeepCrawl is another powerful tool designed to audit the technical SEO of a website. It integrates with Google Analytics and Google Search Console and provides recommendations in the reporting section.

Many SEO’s choose DeepCrawl over Screaming Frog because it crawls a site much deeper and returns extremely granular and comprehensive results. It’s a great tool for huge websites that need to keep a daily finger on their technical SEO pulse.


SEO Audit Tools: Keylogs

  • Pricing: Free to try. Plans start at 19€/month and top out at 99€/month.
  • Capabilities: Search Console insights. is another audit tool that every SEO should have in her or her stack. It works in conjunction with Google Search Console by analyzing data, tracking rankings, and identifying opportunities.

Keylogs helps compile and find hidden insights that would otherwise get lost under a proverbial haystack of analytics data. It will also allow you to document and track site changes. This is particularly useful for SEO a/b testing. You can pinpoint precisely what you did that caused your site to rise or drop in organic rankings.

Google Mobile-Friendly Test

SEO Audit Tools: Google Mobile-Friendly Test

  • Pricing: Free to try. Plans start at 19€/month and top out at 99€/month.
  • Capabilities: Search Console insights.

The Google Mobile-Friendly Test tool provides useful insights into how well you’ve optimized your site for mobile devices. If you’ve recently made some changes to your pages, or haven’t tested it in a while, a retest can help prevent ranking and user experience issues.

Google has stated that web pages that are optimized for mobile stand a better chance of ranking organically in search than those that are not.

Conversions could also increase as the issues that the Google Mobile-Friendly test report on are usually ones that prevent the website from rendering correctly or working well on a mobile device.


SEO Audit Tools: WebCEO

  • Pricing: 14-day free trial. Plans start at $39/month and go up to $299/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Technical site audits and site monitoring.

WebCEO is an all-in-one SEO tool that looks at backlinks, keyword research, rankings, link building, and social media.

The best feature by far is the technical audit tool, which crawls your website and produces a detailed report of such issues as broken links and anchor tags, server and 404 errors.

You can even set up the tool to regularly run a technical SEO audit on your site and then send off an immediate alert if it finds anything. This is especially great if you don’t take the time to perform a technical audit after you’ve completed dev work on your site.


SEO Audit Tools: SEOquake

  • Pricing: Free browser toolbar.
  • Capabilities: Website SEO audit.

SEOquake is a free browser toolbar put out by SEMrush. It works with Chrome, Safari, Firefox, Opera, and iOS.

By installing it to your browser, you can quickly get stats and details of the on-site SEO optimization levels of any given website.

You can also export your SeoQuake data as a .csv file or send it to your printer.


SEO Audit Tools: Pingdom

  • Pricing: 14-day free trial. Plans start at $11.95/month and top out at $199/month.
  • Rating: 3.9/5 on G2Crowd.
  • Capabilities: Website performance and uptime monitoring.

Pingdom monitors page and transaction speed as well as website uptime. It does this 24 hours a day, seven days a week. While having a live website on the internet is essential for any company, it’s even more critical for those that engage in eCommerce.

If your site goes down for any reason, Pingdom will send you an SMS text message letting you know what’s wrong. This is especially great for those websites which are hosted on shared or virtual dedicated hosting servers which have hundreds of sites all competing for a finite amount of RAM, CPU processing power, and internet bandwidth.

JSON-LD Schema Generator

SEO Audit Tools: JSON-LD Schema Generator

  • Pricing: Free.
  • Capabilities: Generates valid Schema.

The JSON-LD Schema Generator is a free tool that helps SEO’s create valid structured markup, which is critical for SEO.

It helps search engines identify and index the content on your site which improves the chances of ranking well for various Google and Bing searches.

You don’t have to be an expert in Schema or JSON to use the tool. Just enter your info in the left-hand text fields, and the tool will generate valid JSON-LD Schema data that you can cut and paste into your site.


SEO Audit Tools: Varvy SEO tool and optimization guide

  • Pricing: Free.
  • Capabilities: Broad on page overview.

Varvy is a free tool that’s useful for getting a bird’s eye view of the on-page SEO of a website. It looks for how well your site does or doesn’t follow the basic guidelines set forth by Google and then provides a detailed report on what you should fix.

It’s a great tool to use for quickly auditing a potential client’s website to get an overall idea of where they’re at. Varvy looks at site headers, paid links, sitemaps, valid HTML, robots.txt, and page speed to name just a few.

It’s a great way to eliminate a few investigative tools from your stack as you look at the on-site SEO of a website.

Google Analytics

SEO Audit Tools: Google Analytics

  • Pricing: Free.
  • Capabilities: Broad on page overview.

Google Analytics is one of the top five tools every SEO practitioner should have in his or her stack. It’s one of the first places you should start your site audits.

A wealth of information is at your fingertips, such as site speed, traffic levels, keyword rankings, behavior, and audience insights.

While there are other analytics platforms to choose from, Google Analytics is the only one that integrates seamlessly with multitudes of many third party SEO tools, which can provide hidden insights that might be otherwise lost under a mountain of data.

On-Site Content Audit Tools

SEO content audit tools help you optimize your content for best chances of ranking for regular and long tail keywords. Good content also has an added benefit of improving conversions and in some cases obtaining additional backlinks.

The best way to use these tools is to perform an audit of your website and blog content once every quarter. Grammar, long tail keywords, and content marketing are three ways to make your content more appealing to search engines and compelling for humans.

Keyword research is also very important. You’ll find new content marketing ideas and help drive more traffic to internal pages via long-tail keywords.


SEO Audit Tools: Grammarly

  • Pricing: Free version has limited functionality. Premium version is $11.66/month if paid annually.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Content and grammar analysis.

Grammarly is a great audit tool that every serious SEO practitioner should have in his or her stack. It checks content for common and not-so-common grammatical mistakes. In short, it helps you create content that is easier to read and that won’t distract the reader with serious grammar issues.

Grammarly looks for repetitive words, passive voice, spelling, and many other grammatical errors that might interfere with content performance. The free version is slightly better than Microsoft Word grammar check. The premium version catches more advanced errors than the free one.


SEO Audit Tools: WordStream

  • Pricing: Free tools. Paid subscriptions cost a portion of your total monthly ad spend. Contact for details.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Keyword generation ideas.

WordStream has over 1 trillion keywords in its database. It’s designed for those who perform PPC advertising, however, there is a free version of the tool that many doing SEO find useful. It will sometimes list keywords that aren’t shown by Google Keyword Planner.

WordStream will show keywords, niches, monthly search volumes, competition, and estimated CPC. The niche finder can help drive more traffic by uncovering missing keywords in your content.

WordStream is best used in conjunction with other keyword research tools to ensure you’re getting a complete picture of the overall competitive landscape.

Google Keyword Planner

SEO Audit Tools: Google Keyword Planner

  • Pricing: Free.
  • Capabilities: Keyword research.

The Google Keyword Planner is a free tool that helps users discover new keywords. While it’s primarily intended for Google Adwords users, many SEO practitioners find it very useful in determining traffic volume, CTR, competition, and overall impressions.

These three metrics provide insights into whether or not a keyword worth chasing after. The competition metric ranges from low to high. The ideal keywords for SEO have high traffic yet low competition.

Keywords Everywhere

SEO Audit Tools: Keywords Everywhere

  • Pricing: Free.
  • Capabilities: Keyword research.

Keywords Everywhere is a useful plugin for Chrome and Firefox. It helps determine traffic volume, competition data, and CPC for any keyword.

To use it simply navigate to the site of your choosing and the keyword data will automatically show up.

There’s no need to open a new tab, or pay a monthly subscription for a keyword tool. Keyword Everywhere instantly gives you pertinent traffic information when performing competitor or keyword research.

Hemingway Editor

SEO Audit Tools: Hemingway Editor

  • Pricing: Downloadable software. $19.99 for both Mac and PC.
  • Capabilities: Content optimization.

Not everyone can channel their inner Ogilvy at a moment’s notice when sitting down to write a blog post. The Hemingway Editor helps you create easy-to-read content that can improve conversions and sales.

Passive voice, hard to read sentences, and misspellings can detract from the intended persuasiveness of a piece of content. The Hemingway Editor is a great tool that every content marketer should have in the toolkit.

SEO Audit Tools:

  • Pricing: Free with limited functionality. Call for enterprise pricing.
  • Rating: 4.7/5 on G2Crowd.
  • Capabilities: Content curation and ideas.

Every SEO practitioner out there should have at least one good content curation tool in their stack. helps automate the content curation process by providing a platform that enables individuals to curate, read, share, and publish content quickly and easily. helps save a lot of time and enables marketers to position themselves as thought leaders as they engage in conversation and challenge commonly held notions in their respective industries.


SEO Audit Tools: BuzzSumo

  • Pricing: Free version has limited functionality. 7-day free trial with entry-level plans starting at $79/month and going up to $499/month for enterprise.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Content analysis and idea generation.

BuzzSumo can turbocharge your on-site SEO performance when you research which topics or content in your niche are popular. It will give you ideas for high-quality, link worthy content for your blog or social media profiles.

BuzzSumo will also show a wide variety of metrics such as Facebook, Twitter, Pinterest, and Reddit shares along with total engagement numbers. You can even search for content that performed well several years ago and use it for inspiration for an updated version.


SEO Audit Tools: Copyscape

  • Pricing: Free with limited functionality. Paid plan starts at $.03/search for the first 200 words and $.01 for every additional 100 words thereafter.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: On and off site plagiarism checker.

Duplicate content can cause your organic ranking to sink like a stone. The Google Panda algorithm continually scans websites for low-quality content and can penalize individual pages or the entire site.

Copyscape will scan your pages for duplicate content issues so you can delete it or at the very least add a “Noindex” tag to the page which will avoid the dup content penalty. You can also use Copyscape to check for instances of plagiarism across the web.

Just add the URL of your home or internal pages to check to see if anyone has stolen your content. They also have a “Copy Sentry” feature which costs extra. It automatically scans the web once a week and checks to see if anyone has stolen your content.


SEO Audit Tools: SpyFu

  • Pricing: 14-day free trial. Plans start at $11.95/month and top out at $199/month.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Keyword research and competitor intelligence.

SpyFu shows you what keywords your competitors are ranking for and how well they’re doing it. It can help you find new keyword and content ideas by looking at the websites of your competitors.

It looks at both organic and paid keywords and gives you insight into the keywords that you should actively start targeting. SpyFu is also great for locating huge lists of long-tail keywords.


SEO Audit Tools: AuthorityLabs

  • Pricing: Plans start at $49/month. Enterprise plan is $450/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Rank tracking and keyword insights.

AuthorityLabs tracks local and mobile rankings as well as several e-commerce websites such as Amazon, Walmart, and Target. One of the more useful features is the ability to provide insights into the “not provided” aspect of certain keywords.

They accomplish this by scraping info from multiple sources, including Google analytics and their own rank tracking efforts. By cross-referencing this data, they can uncover keywords that would otherwise remain hidden in the referrer data.

Google purposely obfuscates keywords in their searches. AuthorityLabs helps get around this by uncovering and showing you which ones are driving traffic to your site. You can then use this to focus priority on your SEO link building efforts.


SEO Audit Tools: Wordtracker

  • Pricing: Plans start at $27/month and go up to $99/month.
  • Rating: 3.0/5 on G2Crowd.
  • Capabilities: Keyword and market research tool.

Wordtracker has been around for quite some time, and it’s still the go-to keyword tool for many veteran SEO practitioners.

It combines data from Google, PPC, and their own proprietary research to help users with market and keyword research.

Wordtracker provides a much more in-depth and comprehensive keyword list than Google Keyword Planner. This is due in part to their proprietary data as well as the fact that Keyword Planner is only designed for AdWords, not SEO.


SEO Audit Tools: AnswerThePublic

  • Pricing: Free.
  • Capabilities: Keyword and semantic phrase research. Content marketing ideas.

AnswerThePublic is a free keyword and phrase research tool that groups ideas into what, where, and why buckets. For example, if you type in “SEO audit tools,” the tool might return the following results:

  • Which SEO audit tools are best?
  • How to use SEO audit tools?
  • What SEO audit tools are right for me?

The resulting questions can give you insight into what your audience might be searching for. This is great for content marketers as it also provides content ideas that people would enjoy reading.


SEO Audit Tools: KWFinder

  • Pricing: Plans start at $29.90/month. Agency plans are $79.90/month.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Longtail keyword research.

Finding profitable long tail keywords that drive traffic used to be a matter of luck. You’d have to wait until they appeared in your analytics or log files. KWFinder aims to solve this problem by helping you find long tail keywords that have very low competition.

While these keywords might not drive a ton of traffic on their own, they are usually highly specific, and this usually means that the searcher will convert more readily. If you incorporate these long tail keywords into your content marketing efforts, you can increase both conversions and ranking chances.


SEO Audit Tools: Clearscope

  • Pricing: Plans start at $300/month. Contact for enterprise level pricing.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Keyword research and content analysis.

Clearscope analyzes your content and then grades it based on how many related semantic keywords you’ve included. By including these alternative keywords, you’re increasing your chances of having your content rank higher.

This shouldn’t be confused with “keyword stuffing” wherein you try to shoehorn as many keywords into your post as you can. That results in low-quality, spammy content which can get your site or page penalized.

With Clearscope, use the suggested words once or twice in a natural way. That’s usually good enough to appease the various Google algorithms that take a close look at the content quality on any given page.


SEO Audit Tools: nTopic

  • Pricing: Free version gets 1,000 API calls per month during the beta period. Plans currently start at $10/mo.
  • Capabilities: Keyword research and content analysis.

nTopic is a free tool that aims to help improve the quality of any content on your website. It accomplishes that by suggesting new keywords you can add to your content to make it more relevant.

nTopic also searches for and highlights off-topic keywords that could lower your relevancy score from the Google Panda or Hummingbird algorithms.

Google looks closely at the external links of a website when determining how high to rank it in the organic search results. A backlink is simply a hyperlink that comes from one website to another.

They have stated many times that they will reward sites with high-quality links and penalize those with low-quality ones.

What makes for a good or bad backlink?

Good backlinks are obtained either naturally or through guest blogging on other sites. The sites linking to yours are relevant and authoritative. Those sites are linked to, in turn, by other relevant and trustworthy websites. This creates an overall good neighborhood of relevant interlinking sites.

Bad backlinks come from non-relevant websites such as blog comments, directories, and spammy linking practices. Not only do they offer little to no value, but the Google Penguin algorithm can also penalize your entire site if it has too many bad or spammy backlinks.

The below tools can help you determine how good, or bad, the backlinks that are pointing to your website are. They can also help diagnose ranking penalties that are due to low-quality links.

You can use these tools as a starting point to help improve your backlink profile by looking at the link analysis of both you and your competitors, and then try to obtain more high-quality ones by producing great content for your website.

Majestic SEO

SEO Audit Tools: Majestic SEO

  • Pricing:  Plans start at $49.99/month. Call for enterprise pricing.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Keyword research, competitor intelligence, backlink analysis.

Majestic SEO helps you determine how powerful a website is while at the same time providing an indication of what it’s going to take to increase organic rankings. They do this through their Trust Flow, Citation Flow, and Link Profile metrics.

Trust Flow and Citation Flow are especially useful when performing backlink outreach. They give you an idea of the quality of the backlink you’re trying to obtain. They’re also very useful in determining how powerful the backlink profile of the competition is and what it will take to out-rank them in the SERPS.


SEO Audit Tools: Ahrefs

  • Pricing:  Plans start at $99.99/month. Agency plans start at $999/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Keyword research, competitor intelligence, backlink analysis.

Ahrefs is similar to Majestic in that it gives users the ability to look at the backlinks of their website. It differs in that some people claim Ahrefs is slightly better due to the sheer number of links their database contains.

Due to limited space, we won’t go into a comparison post, so the best way to determine which one is right for you is to try both of them out for a single month and see which one you like better.

Ahrefs also offers a historical link index and provides several critical data points such as unique IP’s, organic keywords, and referring domains. It also provides rank tracking and site audits, which is a great tool to help agencies land new clients.


SEO Audit Tools: LinkResearchTools

  • Pricing:  Plans start at €359/month. Highest tier plan comes in at €2,499/month.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Keyword research, competitor intelligence, backlink analysis.

LinkResearchTools (LRT) is all about links, and nothing but links. It performs similarly to Ahrefs and Majestic but differs in the sense that it offers a much more detailed analysis and greatest metrics depth of backlinks.

The best feature of LRT is the Link Detox tool which analyzes the backlinks of your website to determine which ones are “toxic” — in the sense that they might contribute to a site or ranking penalty as per the Google Penguin algorithm.

Moz’s Link Explorer

SEO Audit Tools: Moz's Link Explorer

  • Pricing:  Plans start at $99/month. The Premium plan is $999/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Keyword research, competitor intelligence, backlink analysis.

Moz’s Link Explorer is designed to give an accurate picture of the quantity and quality of backlinks a website has. In comparison to Majestic SEO and Ahrefs, it does a decent job.

It’s especially good for those people who are just getting into SEO. Link Explorer has excellent documentation and lots of resources to help people get a better understanding of what’s going on with their website and organic rankings.


SEO Audit Tools: BuzzStream

  • Pricing: Plans start at $24/month. Custom plans start at $999/month.
  • Rating: 4.0/5 on G2Crowd.
  • Capabilities: Backlink outreach and monitoring.

Backlink outreach plays a critical role in acquiring relevant, high-powered backlinks that can help your site rise in the organic SERPS. BuzzStream aims to simplify that tedious process by providing a suite of robust tools that will help with every step of the way.

It will not only help search for link building opportunities but assist with finding contact info, outreach, and management of conversations. BuzzStream helps make backlink outreach easier and less time-consuming.


SEO Audit Tools: cognitiveSEO

  • Pricing: 7-day trial for $7. Plans start at $129.99/month. Call for enterprise pricing.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Backlink monitoring, site audits, competitor intelligence.

The cognitiveSEO tool aims to help increase your organic SEO rankings by auditing your on-site, off-site, and rankings. The dashboards show the metrics that matter most and provide valuable tips and insights into how to improve them.

The cognitiveSEO tool also comes with a handy content analysis feature that grades your content on how well it’s optimized. It will also help detect and disavow unnatural links which can cause massive drops in organic traffic and algorithmic penalties.


SEO Audit Tools: Linkody

  • Pricing: $14.90/month for two domains. $147.90/month for up to 100 domains.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Backlink monitoring, site audits, competitor intelligence.

Linkody puts an interesting twist on backlink monitoring. It automates the entire process of monitoring your backlinks. You’ll get daily updated reports sent to your email that will inform you of any newly gained or lost inbound links.

Linkody also places focus on good backlinks and has a disavow button which will enable you to instantly find bad backlinks and disavow them via the Google Search Console.

Monitor Backlinks

SEO Audit Tools: Monitor Backlinks

  • Pricing: 30-day free trial. Plans start at $25/month and go up to $144/month for agencies.
  • Rating: 3.7/5 on G2Crowd.
  • Capabilities: Backlink monitoring, keyword, and competitor intelligence.

Monitor Backlinks does just that. It helps you improve your SEO by monitoring your backlinks. It will inform you via email when it detects that you’ve lost links.

This is especially useful if you perform guest blog posts in exchange for a link to your site.

Monitor Backlinks also allows you to track your keywords, rankings, and local SEO rankings so you can see the results of your backlink outreach efforts.

Off-Site Local SEO

Local SEO deals with the search results that are for a specific geographic area, such as “Irvine coffee shop.” If your site is optimized for local SEO, your business stands a chance at winning a spot in the 3-pack on the first page of Google.

Google Search: Irvine Coffee Shop - The "Google 3-Pack"

The below tools will help you audit your local SEO and obtain citations, which can improve your local SEO rankings and give you a chance at winning the 3-pack call out box on page 1.


SEO Audit Tools: Whitespark

  • Pricing: Starter plan is free and offers 3 searches per day. The lowest paid plan is $17/month and the highest is $80/month for enterprise.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Local SEO optimization.

Whitespark is another tool designed primarily to help audit and obtain citations that will help increase the local SEO rankings of a website. The local citation finder feature shows you where your website sites in the local landscape.

It also shows the exact citations that your competitors have, and from there it’s just a matter of getting the same for your site. The Reputation Builder feature is a great way for businesses to gain online reviews from customers and clients rapidly.

In addition to helping with social proof, it can also help drive more business as your site gets more exposure on the review sites.


SEO Audit Tools: TribeLocal

  • Pricing: Free.
  • Capabilities: Local SEO site audit.

TribeLocal is a free tool that audits your local SEO presence. First, enter the name and zip code of your business. Then enter a category that closely matches your niche.

It will scan the internet and look for profiles where your business is listed. Once finished, the tool will come back with suggestions on where to add your business to increase your citation count.


SEO Audit Tools: Navads

  • Pricing: Plans start at $300/month. Contact for enterprise level pricing.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Local SEO on an enterprise level.

Navads helps enterprise-level businesses with their local SEO by ensuring that they’ve both claimed and accurately filled out their various name, address, phone (NAP) profiles. It then syndicates that information throughout the maps ecosphere for best chances of being found when someone performs a local search on their cell phone.

Navads also provides a comprehensive dashboard from which to view the analytics of your local ads. You’ll be able to see which ones are performing best and calculate an ROI based on the LTV of your customers.

Local SEO Checklist

SEO Audit Tools: Local SEO Checklist

  • Pricing: Free.
  • Capabilities: A comprehensive checklist for local SEO.

Local SEO Checklist is a free tool powered by Synup. It gives users an interactive dashboard that lists various aspects of local SEO. Optimizing title tags, having consistent NAP details, and submitting citations to over 50 sites are just a few of the many items on the checklist.

If you’re trying to improve the local SEO of a website, this is the first place you should start. It can help you get up to speed and can help with local rankings.


SEO Audit Tools: Synup

  • Pricing: Contact for pricing.
  • Rating: 3.9/5 on G2Crowd.
  • Capabilities: Local SEO auditing and citation builder.

Synup performs an audit of your business listings and then helps manage and grow your citations. It tells you how many sites your business is listed on, how many it’s not, and how many listings have errors.

The error finding feature is very useful as Google wants to see consistency in the Name, Address, Phone (NAP) listings. It also helps ensure that your customers can find the correct information about your business on the web.

Synup also shows you where your business listings are duplicated and require merging. All in all, this is a great auditing tool for businesses who perform their own local SEO.


SEO Audit Tools: Yext

  • Pricing: Contact for pricing.
  • Rating: 4.0/5 on G2Crowd.
  • Capabilities: Local SEO and listings management.

Yext helps keep your NAP contact info the same across multiple channels. This, in turn, helps with your local SEO rankings as the information is consistent.

It also integrates with over 100 third-party maps, directories, and apps which offers complete and total control from a single dashboard.

Yext also helps out with reputation management by giving your customers and clients and easy way to leave authentic reviews for your business. This can also have an SEO benefit as Google will see these reviews and consider them when ranking your site.

Moz Local

SEO Audit Tools: Moz Local

  • Pricing: Plans start at $99/year. Enterprise plan is $249/year.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Local SEO and citations.

Moz Local helps businesses improve their local SEO rankings. You complete your business listing inside the tool and then it automatically distributes the NAP information (name, address, phone number) across the internet using partner sites and other relevant directories.

The main value to Moz Local is that it helps keep your business listings and citations consistent. This is one of several ranking factors that Google looks at when determining who gets the “3-pack” at the top of the local search results.


SEO Audit Tools: BrightLocal

  • Pricing: 14-day free trial. Plans start at $29/month and go up to $79/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Local SEO optimization.

Local SEO deals with the organic search results that appear when someone performs a Google search for a local keyword such as “nail salon near me.” Performing local SEO is slightly different than regular SEO and requires a different tool stack.

BrightLocal will audit you or your client’s website from a local SEO perspective. It will also provide insights into how you can improve your rankings. One of the more useful aspects of the tool is the citations building feature. Citations are important when it comes to ranking for local keywords, and BrightLocal helps both track and build them.

On-Site Algorithm Checkers

When your website suddenly loses organic rankings, or you see a significant drop in traffic, it could be due to a recent algorithm change.

The below tools monitor hundreds of thousands of keywords daily and look for out of the norm daily fluctuations in rankings. This is a good indication that an algorithm change is currently underway.

You can use these tools to help determine if the rankings or traffic loss was due to an algorithm change, a Google penalty, or perhaps something else altogether.

Barracuda Panguin Tool

SEO Audit Tools: Barracuda Panguin SEO Tool

  • Pricing: Free.
  • Capabilities: Diagnosing algorithm penalties.

The Panguin audit tool by Barracuda is a useful starting point when trying to determine if the recent loss of organic traffic to your site is due to an algorithmic penalty.

It connects to your Google Analytics account and shows an overlay of both your traffic and the timeline of the various Google algorithms. This makes it very easy to see a correlation between the exact date your organic traffic started to drop off and the date(s) that new Google algorithms were released into the wild.

Using this information, you can then start to create a game plan that could help you recover lost rankings and organic traffic.

Rank Ranger

SEO Audit Tools: Rank Ranger

  • Pricing: Free.
  • Capabilities: Comprehensive list of historical and current Google algorithm updates.

Rank Ranger catalogs the various Google updates that occur throughout the year. Google changes and updates their algorithms anywhere between 500 and 600 times per year. While the vast majority of these changes are minor, some of them can have a major impact upon the organic SERPS — Google Panda and Penguin to name just two.

If your site has lost organic traffic and you think it might be due to an algorithmic update, this is a great place to start. Best of all, Rank Ranger does a relatively decent job of tracking and identifying the so-called “phantom updates” where Google neglects to inform the public of a major algorithm update.

SEMrush Sensor

SEO Audit Tools: SEMrush Sensor

  • Pricing: Free.
  • Capabilities: Measures SERP volatility.

Sensor is a free tool put out by SEMrush designed to measure the daily volatility of the organic search results in Google. It monitors multiple categories at a time such as finance, health, and games, to name just a few.

Volatility is measured on a scale of one to ten. The higher the number, the more instability their rank trackers are seeing, and that could be indicative of an algorithm change or update.

If your site is fluctuating in rankings more so than usual, Sensor is a great place to start your off-site SEO audit.

cognitiveSEO Signals

SEO Audit Tools: cognitiveSEO SIGNALS

  • Pricing: Free.
  • Capabilities: Measures SERP volatility.

Signals is a free SERP monitoring tool put out by cognitiveSEO. It monitors the rankings of over 100,000 keywords and compares that data to days prior. It will create a big red line when it discovers signs of volatility.

Signals also offers a “notify me when Google is volatile” feature. They’ll send you an email when their monitoring tool detects unstable activity. You can then log into your cognitiveSEO account to monitor your keywords and see your current rankings.


SEO Audit Tools: MozCast

  • Pricing: Free.
  • Capabilities: Measures SERP volatility.

MozCast is another free SERP volatility measuring tool put out by Moz. The higher the temperature, the more fluctuations in the keywords that they’re monitoring.  Higher temps usually indicate an algorithm change.

Moz is pretty accurate when it comes to diagnosing fluctuations in the algorithms. They accomplish this by using some statistics and math wizardry which enables them to compile a pretty accurate picture of what’s going on.

Google Webmaster Central Blog

SEO Audit Tools: Google Webmaster Central Blog

  • Pricing: Free.
  • Capabilities: Determining if an algorithm update has occurred.

What better place to start your search for information on algorithm changes than official Google Blog?

The Google Webmaster Central Blog is the first place you should start to check if you start to see major fluctuations in your keyword rankings.

Contrary to what some people may think, Google doesn’t hate SEO practitioners. In fact, they try to work with the community so that we can all create better content, code better websites, and ultimately build a better user experience.

Caveat: Google makes upwards of 600 changes to their algorithms every year. Minor changes are usually not officially announced. However, some changes can significantly impact the SERPS and cause major volatility. In situations like this, it’s best to check one of the above volatile SERP monitoring websites.

Google Disavow

SEO Audit Tools: Google Disavow

If you’ve been building spammy or low-quality links to your website with the sole intention of gaming the Google algorithm, you’ve most likely lost rankings, traffic, and gotten slapped with a Google penalty.

To have a fighting chance at getting Google to remove this penalty, you must first tell them about every single spammy link you’ve ever built to your website.

That’s Google Disavow in a nutshell.

Google has provided a ray of hope with their Disavow Links tool. It allows you to upload a spreadsheet of bad links that have most likely caused your site to get penalized. By telling Google you want to disavow those links, you’re basically saying “please don’t count them against my website.”

What happens next is anyone’s guess, but if the Google gods feel merciful and kind, they will restore partial or full rankings to your website after you’ve disavowed the bad backlinks.

On-Site SEO Reporting Tools

SEO reporting tools provide the big picture view of the health and optimization levels of your site. You can customize and view the metrics that mean the most to you, or create several individual reports that can look at things like traffic, target keywords, and bounce rate.


SEO Audit Tools: Swydo

  • Pricing: Plans start at $75/month. Contact for enterprise pricing.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: SEO reporting.

Swydo allows you to connect multiple data sources and then create custom dashboards to audit and report on the SEO optimization of your website. You can choose from pre-configured custom SEO templates or create your own. Set goals, track performance, and monitor KPI targets from one of the many available widgets.


SEO Audit Tools: DashThis

  • Pricing: Plans start at $33/month and go up to $499/month.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: SEO audit, dashboard, and reporting tool.

DashThis gives both users and agencies alike the power to import various marketing data points into an easy to use and read dashboard. This is great for performing audits and monitoring key performance indicators.

Individual users will like it because it connects with over 30+ different data sources such as Google Analytics, Ahrefs, and Google Search Console. Agencies will love it because it allows them to create professional looking reports with KPIs that matter in a matter of minutes.


SEO Audit Tools: Cyfe

  • Pricing: Free with limited functionality. Plans start at $29/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: SEO reporting and business intelligence dashboard.

Cyfe provides a business intelligence dashboard that’s coupled with a robust reporting functionality. It will allow you to combine multiple data sources which offer a bird’s eye view of the overall results of your marketing efforts.

The highly customizable dashboard will allow you to see all of the KPIs that matter most. Having all of this information on one page prevents the need to create complicated spreadsheets or charts manually.


SEO Audit Tools: Reportz

  • Pricing: Plans start at $6.99/month. Enterprise plan is $840/year.
  • Rating: 4.9/5 on G2Crowd.
  • Capabilities: SEO reporting. allows you to create custom SEO reports from simply dragging and dropping a few widgets into a blank dashboard. You can also use pre-defined templates that are customized for campaigns or certain strategies.

A great feature of this tool is the ability to add any metric you like. This allows agencies and individuals alike to combine SEO, PPC, and social media metrics all on the same report.

SE Ranking

SEO Audit Tools: SE Ranking

  • Pricing: Plans start at $39/month and top out at $189/month.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Reporting and all-in-one SEO audit tool.

SE Ranking is great for both beginners and intermediate SEO’s alike. It has many useful features such as a rank tracker, website audit, competitor research, and backlink monitoring to name just a few.

If you’re looking for an advanced SEO tool that can perform deep crawls and uncover hidden insights found in your analytics and log files, there are more robust solutions on the market.

But if you just want a great all-around SEO tool that has a reporting functionality, then SE ranking might be worth checking out.


SEO Audit Tools: AgencyAnalytics

  • Pricing: Plans start at $49/month. Enterprise plan is $499/month.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: SEO reporting, dashboards, and site audits.

While AgencyAnalytics bills itself as “The Only Marketing Platform Built for Agencies,” there are AgencyAnalytics alternatives that serve agencies well.

The dashboard and reporting features allow anyone to quickly compile and show off relevant KPIs, whether for clients or personal analyzation.

It also connects with over 30 platforms which allows you to build a comprehensive marketing dashboard. Facebook, Google My Business, AdWords, Twitter are just a few of the many different sites you can connect with to pull and analyze your SEO data.

Google Data Studio

SEO Audit Tools: Google Data Studio

  • Pricing: Free.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: SEO reporting, dashboards, and business intelligence.

Google Data Studio provides a wealth of in-depth information about your website. It allows you to visualize your SEO data in several different ways such as charts and graphs.

User engagement, eCommerce purchases, and content performance are just a few of the many metrics that Data Studio reports on.

You can connect any data source outside the Google ecosphere via open source or partner connectors which are easy to install.


SEO Audit Tools: AccuRanker

  • Pricing: 14-day free trial. Plans start at $49/month and increase to $2,499/month for enterprise level.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Reporting and rank tracking.

AccuRanker gives agencies and individuals alike the power to accurately track, monitor, and report on search rankings in real time. It will also integrate with many third-party applications via their API.

It gives you several powerful segmenting and filtering options to help perform a more in-depth analysis. These tools will help you to discover hidden insights that will enable you to make better data-driven decisions.

Ninja Reports

SEO Audit Tools: Ninja Reports

  • Pricing: Plans start at $10/month. $75/month for the highest plan.
  • Capabilities: Reporting and rank tracking.

Ninja Reports performs high-level SEO audits and has a robust reporting functionality.

It accomplishes this by integrating with one of several data platforms such as Google Search Console, Google Analytics, and Google Adwords.

While it’s primarily focused on SEO agency reporting, individual users will find value in the pre-configured templates and automated reporting functionalities.

Bonus: Off-Site Social Media Management and Reporting Tools

While there is still some debate amongst seasoned SEO professionals as to whether or not social media directly helps out with SEO, there’s one thing that’s for sure: social media drives traffic to a website (and lots of it, if done correctly). The below tools will help you manage and automate your social media accounts as well as curate and find new ideas and influencers that can increase user engagement and conversions.

Note: ReportGarden includes more than SEO audit and reporting capabilities; it also provides social media tools to help you audit and report on campaigns.

Sprout Social

SEO Audit Tools: Sprout Social

  • Pricing: 30-day free trial. Plans start at $99/month and go up to $249/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Social media management and reporting.

Sprout Social has many unique features that will help you improve your social media digital marketing efforts.

It accomplishes this through collaboration, workflow, and publishing tools that are designed to help you transparently tell the story of your brand.

Deep social listening and analytics tools also play an important role in giving users the ability to determine what matters most to their audience.


SEO Audit Tools: Socialbakers

  • Pricing: Plans start at $200/month. Call for enterprise pricing.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Social media management and reporting.

Socialbakers gives users a suite of social media management and marketing tools that are designed to not only grow their accounts but help uncover hidden insights. They accomplish this through a robust analytics tool that looks at influencers, content, and engagement.

Socialbakers uses artificial intelligence (AI) to help recommend content to each of your buyer personas. It will also discover and recommend new social media influencers that you can engage and leverage for more brand recognition and conversions.


SEO Audit Tools: Buffer

  • Pricing: 14-day free trial. Plans start at $15/month and top out at $199/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Social media management, scheduling, and reporting.

Buffer helps save time by giving users the tools needed to manage and automate their social media posting.

It also has a pretty robust analytics and integrates with several social media platforms including Facebook, Twitter, Linkedin, and Pinterest.

Their client management support feature is particularly useful for agencies. Users can add team members and delegate permissions and responsibilities for individual social media pages.


SEO Audit Tools: SocialPilot

  • Pricing: 14-day free trial. Plans start at $83.33/month. Call for enterprise pricing.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Social media management, scheduling, and reporting.

SocialPilot is designed to help teams and agencies be more efficient when managing multiple social media accounts.

The analytics feature is particularly useful as it provides a wealth of information about Facebook, Twitter, Pinterest, and Linkedin and can help you determine the best content and times of day to post.

The content curation feature provides a wealth of unique ideas for new social media posts that can increase engagement. This is provided at no extra cost.


SEO Audit Tools: Agorapulse

  • Pricing: 28-day free trial. Plans start at $99/month. Enterprise plans are $499/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Social media management, social listening, scheduling, and reporting.

Agorapulse is a powerful analytics, management, and reporting tool designed for both agencies and individual users alike.

The social media monitoring tool actively listens and picks up on hashtags, conversations, mentions, and key influencers. Best of all, it helps stop trolls and can prevent customer service situations from escalating out of control.

The team collaboration feature gives you the power to delegate responsibilities to individual team members, then monitor their performance for later review.


Using the 80+ SEO audit tools above can significantly improve your organic and local SEO rankings, along with your conversion rates.

If you’ve tried to diagnose your SEO problems and are coming up short, there are plenty of free and paid SEO advice/news sites such as Webmaster World and Search Engine Journal that can help you in your quest to get higher rankings and more traffic to your website.

Want to create beautiful, client-facing SEO reports in record time? Try ReportGarden free.

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